Cstar – Global Redesign
Cstar – Global Redesign
D17 changed its identity and name to CStar. To help the viewers remember it, we created a very dynamic logotype that acts as a stimulus to trigger animations. The on-air, online and off-air design has been conceived to be a tool kit enabling a hundred combinations of colors and textures. The fluorescent colors evoke pop culture and are in line with the fresh, entertaining and mainstream tone of the channel. We also created a dancing typography to evoke Cstar’s programming and its DNA: music and entertainment.
Brand design
360° design
Global design
Typography
![](https://www.gedeon.com/admin/wp-content/uploads/2017/06/01_PACK-copie.jpg)
![](https://www.gedeon.com/admin/wp-content/uploads/2017/06/DEMO_IMG.jpg)
“We created idents playing with the C of the logotype (that sounds like « it is » in French) and images of the stars, the presenters and the viewers. Developed in several formats and easily refreshable throughout the year these idents allow the channel to create a strong link between Cstar, the celebrities and the viewers.”
Emmanuelle Lacaze — Producer
![](https://www.gedeon.com/admin/wp-content/uploads/2017/06/01_PHONE.jpg)
![](https://www.gedeon.com/admin/wp-content/uploads/2017/06/02_PHONE.jpg)
![](https://www.gedeon.com/admin/wp-content/uploads/2017/06/03_PRINT.jpg)
![](https://www.gedeon.com/admin/wp-content/uploads/2017/06/04_SITE.jpg)
We conceived this new global package in a 360° way in order to get a look and feel not only made for TV but also for off-air, tablets and mobile phones.
We conceived this new global package in a 360° way in order to get a look and feel not only made for TV but also for off-air, tablets and mobile phones.
We conceived this new global package in a 360° way in order to get a look and feel not only made for TV but also for off-air, tablets and mobile phones.
We conceived this new global package in a 360° way in order to get a look and feel not only made for TV but also for off-air, tablets and mobile phones.
![](https://www.gedeon.com/admin/wp-content/uploads/2017/06/mozaique_CSTAR4.jpg)
To make the channel lively we imagined bumpers playing with the lyrics of current hits and also famous lines from movies and series shown on the channel.
![](https://www.gedeon.com/admin/wp-content/uploads/2017/06/01-1.jpg)
![](https://www.gedeon.com/admin/wp-content/uploads/2017/06/02-1.jpg)
![](https://www.gedeon.com/admin/wp-content/uploads/2017/06/03-1.jpg)
![](https://www.gedeon.com/admin/wp-content/uploads/2017/06/04-1.jpg)
![](https://www.gedeon.com/admin/wp-content/uploads/2017/06/05-1.jpg)
![](https://www.gedeon.com/admin/wp-content/uploads/2017/06/AZJGCSVBQ.jpg)
![](https://www.gedeon.com/admin/wp-content/uploads/2017/06/sdd.jpg)
![](https://www.gedeon.com/admin/wp-content/uploads/2017/06/zcdsv.jpg)
Art Director
Nicolas Famery
Motion Designers
Antoine Beauvois
Cédric Besseau
Maxime Baïle
Producers
Emmanuelle Lacaze
Eglantine Guitard
Art Director Assistants
Stéphane Gibert
Lazare Bessière
Music & Sound Design
La Plage Records
awards
Promax BDA / Amsterdam 2017 / Bronze Award for "On Air Typography"
French Art Directors Club / Club des DA de la pub 2017 / Nominated in “Broadcast Design” category (Global Package)
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Next Project
Antena 3 - Global Redesign