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    Cstar – Global Redesign

    Cstar – Global Redesign

    D17 changed its identity and name to CStar. To help the viewers remember it, we created a very dynamic logotype that acts as a stimulus to trigger animations. The on-air, online and off-air design has been conceived to be a tool kit enabling a hundred combinations of colors and textures. The fluorescent colors evoke pop culture and are in line with the fresh, entertaining and mainstream tone of the channel. We also created a dancing typography to evoke Cstar’s programming and its DNA: music and entertainment.

    Brand design

    360° design

    Global design

    Typography

    --:-- / --:--

    We created idents playing with the C of the logotype (that sounds like « it is » in French) and images of the stars, the presenters and the viewers. Developed in several formats and easily refreshable throughout the year these idents allow the channel to create a strong link between Cstar, the celebrities and the viewers.”

    Emmanuelle Lacaze — Producer

    We conceived this new global package in a 360° way in order to get a look and feel not only made for TV but also for off-air, tablets and mobile phones.

    We conceived this new global package in a 360° way in order to get a look and feel not only made for TV but also for off-air, tablets and mobile phones.

    We conceived this new global package in a 360° way in order to get a look and feel not only made for TV but also for off-air, tablets and mobile phones.

    We conceived this new global package in a 360° way in order to get a look and feel not only made for TV but also for off-air, tablets and mobile phones.

    To make the channel lively we imagined bumpers playing with the lyrics of current hits and also famous lines from movies and series shown on the channel.

    Art Director


    Nicolas Famery


    
Motion Designers


    Antoine Beauvois
    Cédric Besseau
    Maxime Baïle

    Producers

    
Emmanuelle Lacaze
    Eglantine Guitard

    Art Director Assistants

    
Stéphane Gibert
    Lazare Bessière

    
Music & Sound Design

    
La Plage Records


    awards

    Promax BDA / Amsterdam 2017 / Bronze Award for "On Air Typography"
    French Art Directors Club / Club des DA de la pub 2017 / Nominated in “Broadcast Design” category (Global Package)

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