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  • Culturebox – 7e Art

    Culturebox – 7e Art

    After designing the French cultural channel Culturebox’s brand identity, we created an opener for the new 7e Art slot.

    The idea was to celebrate the 7e Art literally and figuratively.For this, as a nod to the fine craftsmanship of Georges Méliès or Michel Gondry, we constructed paper models of the letter X from the logotype and staged it as a cinema screen, projecting light patterns expressing all the genres and emotions of the 7e Art.

    Brand design

    Film shoot

    Light projections

    Mapping

    Modeling

    Opener

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    PRODUCERS

    Emmanuelle Lacaze & Eglantine Guitard

    DIRECTOR

    Maxime Baile

    CREATIVE DIRECTOR

    Nicolas Famery

    ART DIRECTOR

    Lazare Bessière

    GRAPHIC DESIGNERS

    Baptiste Chomiol et Marie Santi

    awards

    Silver in the category Best Lead-In at the Eyes & Ears Awards 2024
    Finalist at the 2024 GEM AWARDS TV/STREAMING EUROPE in the category Design - Opening Title | Credits
    Award of Excellence at The Communicator Awards 2024 in the category Features-Art Direction

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