Culturebox – 7e Art
Culturebox – 7e Art
After designing the French cultural channel Culturebox’s brand identity, we created an opener for the new 7e Art slot.
The idea was to celebrate the 7e Art literally and figuratively.For this, as a nod to the fine craftsmanship of Georges Méliès or Michel Gondry, we constructed paper models of the letter X from the logotype and staged it as a cinema screen, projecting light patterns expressing all the genres and emotions of the 7e Art.
Brand design
Film shoot
Light projections
Mapping
Modeling
Opener
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PRODUCERS
Emmanuelle Lacaze & Eglantine Guitard
DIRECTOR
Maxime Baile
CREATIVE DIRECTOR
Nicolas Famery
ART DIRECTOR
Lazare Bessière
GRAPHIC DESIGNERS
Baptiste Chomiol et Marie Santi
awards
Silver in the category Best Lead-In at the Eyes & Ears Awards 2024
Finalist at the 2024 GEM AWARDS TV/STREAMING EUROPE in the category Design - Opening Title | Credits
Award of Excellence at The Communicator Awards 2024 in the category Features-Art Direction
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