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    Amazon Prime Video – Roland-Garros

    Amazon Prime Video – Roland-Garros

    Amazon Prime Video has the rights to exclusively screen the Roland-Garros night sessions.

    We created and produced the key-arts for the marketing campaign of this event.

    Our concept was to create powerful and premium visuals that capitalized on the Prime Video logo, using it to light up the famous Roland-Garros court and the players in a poetic, celestial and abstract way.

    Our concept was to reflect both the beauty of the Roland-Garros court and clay, and the energy of the players’ movement.

    Brand campaigns

    Conception

    Motion Design

    Print

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    The visuals are backed by a sunset gradient, which seamlessly merges the orange of the Roland Garros clay with the blue of Amazon Prime Video, whilst also serving as a reminder of the sessions’ night-time setting.

    In addition, the Amazon smile becomes an arrow that follows the movement and action of the players, with a glow that illuminates the players’ faces and highlights their determination and strength.

    The visuals are backed by a sunset gradient, which seamlessly merges the orange of the Roland Garros clay with the blue of Amazon Prime Video, whilst also serving as a reminder of the sessions’ night-time setting.

    In addition, the Amazon smile becomes an arrow that follows the movement and action of the players, with a glow that illuminates the players’ faces and highlights their determination and strength.

    Producers

    Emmanuelle Lacaze & Pauline de Decker

    Art Director

    Lazare Bessière

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