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  • PLAY - GLOBAL IDENTITY RTL ADCONNECT - Brand Identity GOPLAY - Global Identity M6 - GLOBAL REBRANDING CULTUREBOX - GLOBAL IDENTITY OKOO - Global branding Okoo – Seasonal branding M6 Music - New global identity VTM NIEUWS - GLOBAL REDESIGN HISTOIRE TV - GLOBAL REDESIGN FRANCE 5 - LA CASE DU SIÈCLE BFM TV - GLOBAL REBRANDING W9 - Global redesign VTM NIEUWS - Rebranding RMC STORY - Rebranding VTM GO - Design of the platform OCS - NEW DESIGN France 3 - Global Redesign La Sexta - Global Redesign RMC DÉCOUVERTE - Rebranding TIP!K - GLOBAL BRANDING POLAR+ LCI GLOBAL REDESIGN France 4 - Global Redesign Playmore - Global Redesign VTM - Rebranding VTM - REBRANDING - 2020 Canal+ - Teaser ANTENA 3 NOTICIAS - Rebranding USHUAÏA TV - GLOBAL REBRANDING HET WEER - Rebranding ASO Tour de France 2017 Cstar - Global Redesign Antena 3 - Global Redesign France Télévisions - Global Redesign Piwi+ - Tes livres s'animent C8 - Monument RTVE - La película de la semana PLAY SPORTS - Rebranding KADET - ME AND MY HEROES! FRANCE 5 - Le mag de la santé, Allô docteurs et Enquête de santé OKOO - Session Eyes&Ears 2020 W9 GLOBAL REBRANDING / SESSION EYES&EARS MUNICH NOVEMBER 2019 TV IS (NOT) DEAD (YET) - SESSION PROMAX BDA AMSTERDAM 2019 DEAD OR ALIVE - SESSION AT PROMAX BDA PARIS Grabbing attention in the digital world - How 8Bit Little Men Launched the Canal+ New Season Tv is (not) dead (yet) : episode 1 Tv is (not) dead (yet) : episode 2 Tv is (not) dead (yet) : episode 3 Tv is (not) dead (yet) : episode 4

    OKOO – TV and Outdoor Campaign

    OKOO – TV and Outdoor Campaign

    Okoo is the new offer for children from France Télévisions.

    In addition to having created and produced the digital and on air identity, we also created the campaign. Indeed, we conceptualised all the outdoor campaign: print and animated ads.

    Brand campaigns

    360° concept

    Brand Identity

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    At the Okoo launch, we proposed capitalising on the concept of diverting the eyes. By referring to the logo and playing with it, we help the audience to remember the name and we illustrate the brand’s promise: interactivity, playfulness, liveliness and intimacy. The campaign places the programmes’ heroes and the children on the same level.

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    For the print campaign, we use the eyes in the logo to replace those of the characters in the programmes. This playful appropriation reinforces the idea that it is a creative brand. It is also a nod to the filters and effects that are used on Snapchat and Instagram.

    For the print campaign, we use the eyes in the logo to replace those of the characters in the programmes. This playful appropriation reinforces the idea that it is a creative brand. It is also a nod to the filters and effects that are used on Snapchat and Instagram.

    For the print campaign, we use the eyes in the logo to replace those of the characters in the programmes. This playful appropriation reinforces the idea that it is a creative brand. It is also a nod to the filters and effects that are used on Snapchat and Instagram.

    For the print campaign, we use the eyes in the logo to replace those of the characters in the programmes. This playful appropriation reinforces the idea that it is a creative brand. It is also a nod to the filters and effects that are used on Snapchat and Instagram.

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    PRODUCERS

    Emmanuelle Lacaze & Eglantine Guitard

    MUSIC STUDIO

    La Plage

    ART DIRECTOR

    Nicolas Lhomme

    CREATION OF THE LOGOTYPE

    Insign

    awards

    Promax Awards Europe 2020 / Finalist for OKOO "Best Integrated marketing campaign for a channel"
    Promax Awards Europe 2020 / Silver for OKOO "Channel Key Art Campaign"

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