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    We have produced this clear and strong TV advertising spot for the famous French newspaper Liberation.

    We capitalized on the distinctive spirit of Liberation by using their powerful front pages.

    Impressive images + play on words + revolutionary design = Liberation DNA. When you have such a great formula, you don’t need to embellish it.

    We composed an original score of hard-driving rock music, inspired by the 80’s, to instill a disruptive and punchy feeling to the advert.

    The front pages are simply edited to the beat of music.

    Then, we chose to animate the intro and the pack-shot with the amazing LiberationSans typography and the 3 simple colors of the logotype – red, black and white.

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    Original music

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    Emmanuelle Lacaze

    Music Studio

    La Plage

    Art Director

    Lazare Bessière