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  • Culturebox – 1st anniversary

    Culturebox – 1st anniversary

    Once again, Francetélévisions challenged Gédéon with a new mission for Culturebox.

    Although the channel was initially only meant to stay on-air for 3 months, it outdid itself and is still on-air one year later.

    To celebrate Culturebox’s first birthday, we played with the arrows of the X, which become an explosion of confetti – kicking off a party on the channel.

    We also used the world of the X to play on words ending in -eux, reflecting the spirit of Culturebox.

    Finally, Culturebox gave a voice to the best ambassadors of French culture: the artists.  Through the idents Gédéon dressed up, artists wish Culturebox a happy birthday with their art.

    Brand design

    Artistic Direction

    Brand identity TV broadcast

    Motion Design

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    Emmanuelle Lacaze & Pauline de Decker

    Art Director

    Lazare Bessière