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    France 3 – Global Redesign

    France 3 – Global Redesign

    “All for one and one for all,“ is a series of idents for France 3 by Gédéon. The main idea of this series is a multiple split-screen divided into 24 small windows, which represent the 24 regional channels of this network. This campaign shows that France 3 is close to its audience but also richly diverse.

    Brand design

    Brand Identity

    Shooting on location

    TV Design

    The last season of our original concept made for France 3 was based on a 24 and 10 pictures split-screen to open visual graphic capabilities.

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    The same concept was extended to the Corsican channel Via Stella where we wanted to show through our multiple split-screen the variety of Corsican landscapes.

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    For the launch of their new regional channel called .3NoA, France 3 once again called upon Gédéon.
    This time, we created a more personal focus on the region through portraits of individuals, responding to the network’s aim to be closer to its audience.
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    This original concept made for France 3 has been created for seasons (spring, summer, autumn, winter)

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    Gédéon has created many generations of promotions for France 3. Our system has always been based on the splitscreen. But this time, Gédéon wanted to take a new approach. We split the screen in 3, which can create visual surprises, to amuse the viewers.

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    Emmanuelle Lacaze, Eglantine Guitard et Charlotte Vande Vyvre

    Art Directors

    Thomas Cristiani, Aude Debout, Antoine Roux

    Motion Designer

    Stéphane Gibert

    Creative Director

    Bernard Brechet


    Nicolas Thépot, Maxime Baile, Jean-Frédéric Chaleyat


    French Art Directors Club / Paris 2011 / Nominated for “Best Idents”
    French Art Directors Club / Paris 2011 / Nominated for “Best Ad Breaks”
    Promax BDA Europe / London 2014 / Silver Award for “Best Interstitial/Short Form Spot Design”
    Red Dot Awards / Berlin 2015 / Red Dot Award Idents and jingles for “All for one, one for all”
    New-York Festivals / 2015 / Silver World Award for "Best station/image promotion"
    Promax BDA Europe / Berlin 2015 / Gold Award for "Design: Best on-air ident campaign (out-of-house)"
    Promax BDA Europe / London 2014 / Silver Award for "Best Interstitial/Short Form Spot Design"