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  • TÉVA – GLOBAL REBRANDING

    TÉVA – GLOBAL REBRANDING

    Téva chose to entrust Gédéon with changing its brand image, at a time where the women’s cause is rapidly evolving.

    The challenge was to successfully convey Téva’s position. With its new branding, the channel becomes feminist and engaged while using humor, open-mindedness, inclusivity, and empathy. In short, a positive and cool feminism.

    It is therefore a more mature brand image, a premium identity which has more character, just as Téva had hoped to achieve.

    Brand design

    360° concept

    Artistic Direction

    Digital

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    From this accent we created a collection of pictograms which give personality to the brand. They will be used digitally but also on air to highlight particular programmed events.

    These symbols are not just decorative, but rather they have meaning in both their form and animation. They express the themes, humor, and values of Téva — whether this be equality, sorority, solidarity, or a shared voice…

    From this accent we created a collection of pictograms which give personality to the brand. They will be used digitally but also on air to highlight particular programmed events.

    These symbols are not just decorative, but rather they have meaning in both their form and animation. They express the themes, humor, and values of Téva — whether this be equality, sorority, solidarity, or a shared voice…

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    The concept for this new identity was created with 360-degree vision, from the on-air identity to the digital to the branded products.

    The concept for this new identity was created with 360-degree vision, from the on-air identity to the digital to the branded products. 

    The concept for this new identity was created with 360-degree vision, from the on-air identity to the digital to the branded products.

    The concept for this new identity was created with 360-degree vision, from the on-air identity to the digital to the branded products.

    The concept for this new identity was created with 360-degree vision, from the on-air identity to the digital to the branded products.

    The concept for this new identity was created with 360-degree vision, from the on-air identity to the digital to the branded products.

    The concept for this new identity was created with 360-degree vision, from the on-air identity to the digital to the branded products.

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    The music is inspired by the sounds and vocal attitudes of today’s great female artists. These sounds, as well as voices, are minimalist, optimistic, organic and contemporary, expressing a feminism that is both powerful and cool, popular and premium, affirming and inclusive.

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    PRODUCERS

    Emmanuelle Lacaze & Eglantine Guitard

    MOTION DESIGNERS

    Loïc Losco, Baptiste Chomiol, Marine Bourdon et Gaspard Courrier

    CREATIVE DIRECTORS

    Sarah Kahn, Nicolas Famery & Lazare Bessière

    MUSIC STUDIO

    La Plage

    awards

    Silver Award at Grand Prix Stratégies du Design 2022 in the category Digital Design / Web Design / Motion design / TV Branding.
    Shortlisted at the Eyes & Ears 2022 in the category Best New Design Package of a Channel or Platform.
    Silver Award for Téva at PROMAX Europe 2022 in the category Best Brand Design for a Channel.
    Téva shortlisted on Le Club des DA for Animated Design // Best TV Design
    Téva shortlisted on Le Club des DA for Branding // Best Visual Identity for a Brand
    Téva shortlisted on PROMAX Europe 2022 for Best Use of Brand Logo
    Excellence Award for Téva at Communicator Awards 2022 for Identity Program Campaign for Corporate Communications

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