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  • RTL ADALLIANCE – CANNES LIONS

    RTL ADALLIANCE – CANNES LIONS

    Gédéon was in charge of the overall concept, branding and artistic direction of the RTL AdAlliance Beach for the Cannes Lions.
    The beach was designed to emphasize the launch of this new international brand, the fruit of the alliance of RTL AdConnect, Smartclip and G+J i|MS.

    Brand campaigns

    Brand design

    Artistic Direction

    Event

    Set design

    --:-- / --:--

    We worked with RTL AdAlliance on the overall artistic direction of the beach, from the choice of the architecture and the layout of the beach to the staff’s uniform, the choice of furniture, the lighting and the decoration.

    The mission also included the design and production of all branding elements for the venue. Signage, video loops to animate the screens according to the time of day, posters, photocall, charging stations, wristbands, goodies…

    The mission also included the design and production of all branding elements for the venue. Signage, video loops to animate the screens according to the time of day, posters, photocall, charging stations, wristbands, goodies…

    The mission also included the design and production of all branding elements for the venue. Signage, video loops to animate the screens according to the time of day, posters, photocall, charging stations, wristbands, goodies…

    The mission also included the design and production of all branding elements for the venue. Signage, video loops to animate the screens according to the time of day, posters, photocall, charging stations, wristbands, goodies…

    The mission also included the design and production of all branding elements for the venue. Signage, video loops to animate the screens according to the time of day, posters, photocall, charging stations, wristbands, goodies…

    The mission also included the design and production of all branding elements for the venue. Signage, video loops to animate the screens according to the time of day, posters, photocall, charging stations, wristbands, goodies…

    The mission also included the design and production of all branding elements for the venue. Signage, video loops to animate the screens according to the time of day, posters, photocall, charging stations, wristbands, goodies…

    Finally, we were in charge of the brand’s copywriting, and responsible for all the indoor and outdoor communication of the event.

    Posters around Cannes, newsletters, the website, an app, a film revealing the new brand, but also all the goodies and even the wording printed on the staff’s clothes.

    PRODUCERS

    Emmanuelle Lacaze & Eglantine Guitard

    GRAPHIC DESIGNER

    Marine Bourdon

    SET DECORATOR

    Jenna Garnier

    ART DIRECTORS

    Nicolas Famery & Lazare Bessière

    MOTION DESIGNER

    Loïc Losco

    awards

    Winner at the German Design Award 2024 in the category Excellent Communications Design - Event
    Award of Distinction at The Communicator Awards 2023 in the category Campaign Branding

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