• Brand stories ©
  • Brand design
  • Brand films
  • Brand campaigns
  • All
  • PLAY - GLOBAL IDENTITY RTL ADCONNECT - Brand Identity GOPLAY - Global Identity M6 - GLOBAL REBRANDING CULTUREBOX - GLOBAL IDENTITY OKOO - Global branding Okoo – Seasonal branding M6 Music - New global identity VTM NIEUWS - GLOBAL REDESIGN HISTOIRE TV - GLOBAL REDESIGN FRANCE 5 - LA CASE DU SIÈCLE BFM TV - GLOBAL REBRANDING W9 - Global redesign VTM NIEUWS - Rebranding RMC STORY - Rebranding VTM GO - Design of the platform OCS - NEW DESIGN France 3 - Global Redesign La Sexta - Global Redesign RMC DÉCOUVERTE - Rebranding TIP!K - GLOBAL BRANDING POLAR+ LCI GLOBAL REDESIGN France 4 - Global Redesign Playmore - Global Redesign VTM - Rebranding VTM - REBRANDING - 2020 Canal+ - Teaser ANTENA 3 NOTICIAS - Rebranding USHUAÏA TV - GLOBAL REBRANDING HET WEER - Rebranding ASO Tour de France 2017 Cstar - Global Redesign Antena 3 - Global Redesign France Télévisions - Global Redesign Piwi+ - Tes livres s'animent C8 - Monument RTVE - La película de la semana PLAY SPORTS - Rebranding KADET - ME AND MY HEROES! FRANCE 5 - Le mag de la santé, Allô docteurs et Enquête de santé OKOO - Session Eyes&Ears 2020 W9 GLOBAL REBRANDING / SESSION EYES&EARS MUNICH NOVEMBER 2019 TV IS (NOT) DEAD (YET) - SESSION PROMAX BDA AMSTERDAM 2019 DEAD OR ALIVE - SESSION AT PROMAX BDA PARIS Grabbing attention in the digital world - How 8Bit Little Men Launched the Canal+ New Season Tv is (not) dead (yet) : episode 1 Tv is (not) dead (yet) : episode 2 Tv is (not) dead (yet) : episode 3 Tv is (not) dead (yet) : episode 4



    Canal + has launched a new channel, Polar+, for crime and suspense series and movies.

    We came with a very strong and simple concept : the idea of revelation.

    Brand design

    360° identity


    Sonic Identity

    To illustrate the concept of revelation we created automatized templates that play with the typography until the letters come together to reveal the message. This use of the typography can be used on all the formats : digital, on air, print.

    An electric blue color is also used to express this concept of revelation. It suggests the flashing light of the police cars, the blue light revealing the fingerprints at a crime scene or the light of the computer searching for clues.

    --:-- / --:--

    For the idents and the ad breaks we decided to stimulate the viewer’s imagination with sounds of crime scenes and abstract images using our graphic codes (animated typography and midnight blue color).

    The sound is a very important part of our concept.
    We created a very simple but easily recognizable signature.
    2 notes suggesting suspense in an exciting –not anxious- way.

    --:-- / --:--
    --:-- / --:--
    --:-- / --:--
    --:-- / --:--

    For the thematic openers we play with the specific “O” of the Polar+ logotype. We made a 3D “O” and projected images related to the themes on it.

    --:-- / --:--

    For the goodies, we played with familiar crime scene tropes, to create a humorous twist on our concept.



    Emmanuelle Lacaze
    Charlotte Vande Vyvre
    Eglantine Guitard

    Graphic Designers

    Lazare Bessière
    Stéphane Gibert

    Art Director

    Nicolas Famery

    Music & Sound design

    La Plage Records


    French Art Directors Club / Paris 2018 / Nominated for “Best sound”
    French Art Directors Club / Paris 2018 / Silver Award for “Best Global design for a channel”