• Brand stories ©
  • Brand design
  • Brand films
  • Brand campaigns
  • All
  • PLAY - GLOBAL IDENTITY RTL ADCONNECT - Brand Identity GOPLAY - Global Identity M6 - GLOBAL REBRANDING CULTUREBOX - GLOBAL IDENTITY OKOO - Global branding Okoo – Seasonal branding M6 Music - New global identity VTM NIEUWS - GLOBAL REDESIGN HISTOIRE TV - GLOBAL REDESIGN FRANCE 5 - LA CASE DU SIÈCLE BFM TV - GLOBAL REBRANDING W9 - Global redesign VTM NIEUWS - Rebranding RMC STORY - Rebranding VTM GO - Design of the platform OCS - NEW DESIGN France 3 - Global Redesign La Sexta - Global Redesign RMC DÉCOUVERTE - Rebranding TIP!K - GLOBAL BRANDING POLAR+ LCI GLOBAL REDESIGN France 4 - Global Redesign Playmore - Global Redesign VTM - Rebranding VTM - REBRANDING - 2020 Canal+ - Teaser ANTENA 3 NOTICIAS - Rebranding USHUAÏA TV - GLOBAL REBRANDING HET WEER - Rebranding ASO Tour de France 2017 Cstar - Global Redesign Antena 3 - Global Redesign France Télévisions - Global Redesign Piwi+ - Tes livres s'animent C8 - Monument RTVE - La película de la semana PLAY SPORTS - Rebranding KADET - ME AND MY HEROES! FRANCE 5 - Le mag de la santé, Allô docteurs et Enquête de santé OKOO - Session Eyes&Ears 2020 W9 GLOBAL REBRANDING / SESSION EYES&EARS MUNICH NOVEMBER 2019 TV IS (NOT) DEAD (YET) - SESSION PROMAX BDA AMSTERDAM 2019 DEAD OR ALIVE - SESSION AT PROMAX BDA PARIS Grabbing attention in the digital world - How 8Bit Little Men Launched the Canal+ New Season Tv is (not) dead (yet) : episode 1 Tv is (not) dead (yet) : episode 2 Tv is (not) dead (yet) : episode 3 Tv is (not) dead (yet) : episode 4



    How to sum up 100 years of history in 30 seconds? This was our challenge when France Télévisions asked us to produce the opening title of La Case du Siècle which broadcasts high quality documentaries on France 5. At Gédéon, we think that typefaces can tell history and tell stories. A typeface can also evoke a particular event or period of time.
    That’s why we decided to make a full typographic opening that involved a vast research of typefaces.

    As motion design is part of Gedeon’s DNA, we wanted to give a feeling to our animations, just like typefaces do.
    Last but not least, the sound is as important as the visual. We used the speech of famous men and women from iconic events of the the 20th century to add depth and strong emotion to this opening.

    Brand design

    Artistic Direction

    Motion Design

    Original music


    --:-- / --:--


    Emmanuelle Lacaze & Pauline de Decker


    La Plage


    Maximilian Schwanse


    Silver Award at the Promax Europe 2021 with La Case du Siècle in the category Open/Title
    Silver Award at the Promax Europe 2021 with La Case du Siècle in the category On-Air Typography