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  • FRANCE 5 – LA CASE DU SIÈCLE

    FRANCE 5 – LA CASE DU SIÈCLE

    How to sum up 100 years of history in 30 seconds? This was our challenge when France Télévisions asked us to produce the opening title of La Case du Siècle which broadcasts high quality documentaries on France 5. At Gédéon, we think that typefaces can tell history and tell stories. A typeface can also evoke a particular event or period of time.
    That’s why we decided to make a full typographic opening that involved a vast research of typefaces.

    As motion design is part of Gedeon’s DNA, we wanted to give a feeling to our animations, just like typefaces do.
    Last but not least, the sound is as important as the visual. We used the speech of famous men and women from iconic events of the the 20th century to add depth and strong emotion to this opening.

    Brand design

    Artistic Direction

    Motion Design

    Original music

    Typography

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    PRODUCERS

    Emmanuelle Lacaze & Pauline de Decker

    MUSIC STUDIO

    La Plage

    ART DIRECTOR

    Maximilian Schwanse

    awards

    Finalist for La Case du Siècle at the Promax Global Excellence Awards 2021 in the category "Best program open title"
    Finalist for La Case du Siècle at the Promax Global Excellence Awards 2021 in the category "Best typography"
    Shortlisted for La Case du Siècle at the Eyes & Ears 2021 in the category "best typography"
    Shortlisted for La Case du Siècle at the Eyes & Ears 2021 in the category "best lead-in: culture & documentary"
    Shortlisted for La Case du Siècle at the French Ad Club Awards 2021 in the category "graphic design"
    Bronze award for La Case du Siècle at the French Ad Club Awards 2021 in the category "best opening/titles"
    Silver Award at the Promax Europe 2021 with La Case du Siècle in the category Open/Title
    Silver Award at the Promax Europe 2021 with La Case du Siècle in the category On-Air Typography

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