RMC STORY – Rebranding

“Our speech-mark graphic illustrates the notion of dialogue – the human voice within a story. Rendered in many forms (Japanese, French, English) this strong and versatile symbol expresses the notion of diversity. Be it of language, of speech, of opinion, or the human experience.”

In the promos, the graphic system based on speech marks, combining 2D and 3D shapes in a variety of colors showcases RMC Story’s variety of content, and the meaning behind the label “a true-story channel” rings loud and clear.

For the ad-breaks, we tapped into the spirit of game-playing (like pinball, pong…) to make unconventional and playful use of our speech mark symbols.

The visual articulation of diversity extends to the idents. By placing a multitude of human faces into the speech-mark graphic, we directly evoke RMC Story’s diverse audience and offering. This also acted as a reminder of the human identity that lies at the core of any story that unfolds between a set of speech-marks. People remain at the heart of the stories and storytelling.

Not only can the speech-mark symbols be dynamic in animation, but in print they can be used to punctuate text or images in a subtle yet unmistakable way.