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    Playmore – Global Redesign

    Playmore – Global Redesign

    Once again, Telenet trusted Gédéon to redesign its movies & series channels.
    We created a branding system entirely based on neon lights.

    It’s a strong symbol to evoke cinema and series and it’s also a very identifying element to reinforce the brand and to create a connection with the audience.
    The wide possibilities of neon offer a feeling of constant renewal in the promos.

    For the bumpers, the neon easily refers to a theme or to a service provided by the channels.

    And the neon also works in pictograms referring to a genre or to specific content.

    Some watch TV. I PlayMore ! 

    Brand design

    Brand Identity



    “I wanted to express the feeling of endless possibilities and constant renewal.”

    Nicolas Famery — Art Director
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    Art Directors

    Nicolas Famery, Stéphane Gibert

    Music & Sound Design

    La Plage Records

    Motion Designers

    Stéphane Gibert, Lazare Bessière


    Emmanuelle Lacaze, Charlotte Vande Vyvre


    Promax BDA / Amsterdam 2017/ Bronze Award for “General Brand Design Package Channel, Network or Platform”