RTL ADALLIANCE – CANNES LIONS 2026

For the fifth year running, RTL AdAlliance entrusted us with the “exciting mission” of devising and overseeing the artistic direction and global branding for their major event at Cannes Lions.

In developing this latest edition, the main challenge consisted of upgrading the overall layout of the beach for the fifth time, whilst meeting a wide range of daily requirements, running from morning to night throughout the week.

A bespoke project requiring a 360° skill set: editorial strategy, overall creative concept, implementation across all media – particularly in motion design – global architecture and collaboration with service providers…