scrollswipe
  • Brand stories ©
  • Brand design
  • Brand films
  • Brand campaigns
  • All
  • PLAY - GLOBAL IDENTITY RTL ADCONNECT - Brand Identity GOPLAY - Global Identity M6 - GLOBAL REBRANDING CULTUREBOX - GLOBAL IDENTITY OKOO - Global branding Okoo – Seasonal branding M6 Music - New global identity VTM NIEUWS - GLOBAL REDESIGN HISTOIRE TV - GLOBAL REDESIGN FRANCE 5 - LA CASE DU SIÈCLE BFM TV - GLOBAL REBRANDING W9 - Global redesign VTM NIEUWS - Rebranding RMC STORY - Rebranding VTM GO - Design of the platform OCS - NEW DESIGN France 3 - Global Redesign La Sexta - Global Redesign RMC DÉCOUVERTE - Rebranding TIP!K - GLOBAL BRANDING POLAR+ LCI GLOBAL REDESIGN France 4 - Global Redesign Playmore - Global Redesign VTM - Rebranding VTM - REBRANDING - 2020 Canal+ - Teaser ANTENA 3 NOTICIAS - Rebranding USHUAÏA TV - GLOBAL REBRANDING HET WEER - Rebranding ASO Tour de France 2017 Cstar - Global Redesign Antena 3 - Global Redesign France Télévisions - Global Redesign Piwi+ - Tes livres s'animent C8 - Monument RTVE - La película de la semana PLAY SPORTS - Rebranding KADET - ME AND MY HEROES! FRANCE 5 - Le mag de la santé, Allô docteurs et Enquête de santé OKOO - Session Eyes&Ears 2020 W9 GLOBAL REBRANDING / SESSION EYES&EARS MUNICH NOVEMBER 2019 TV IS (NOT) DEAD (YET) - SESSION PROMAX BDA AMSTERDAM 2019 DEAD OR ALIVE - SESSION AT PROMAX BDA PARIS Grabbing attention in the digital world - How 8Bit Little Men Launched the Canal+ New Season Tv is (not) dead (yet) : episode 1 Tv is (not) dead (yet) : episode 2 Tv is (not) dead (yet) : episode 3 Tv is (not) dead (yet) : episode 4

    RTL ADCONNECT – Brand Identity

    RTL ADCONNECT – Brand Identity

    RTL AdConnect, #1 European sales house, asked Gédéon to refresh its brand visual identity and tone of voice. At the same time as working on the wording and story-telling of the brand, we also developed their global and 360° identity.  Since their current identity was already efficient, we decided to reinvent their graphic codes. The objectives were to increase the RTL AdConnect’s notoriety and readability, to express the richness of its offer clearly, as well as its agility and modernity in a sector where these values are essential.

    Brand design

    360° identity

    Copywritting

    Corporate

    Motion Design

    --:-- / --:--
    --:-- / --:--

    The first step of this challenging project was to work on the tone of their voice in order to adapt it to their new approach. We studied their language (semantic fields, punctuation…) to understand where and what were the levers we could work on. Thanks to Gédéon’s expertise, we found different ways to help RTL AdConnect have a more embodied, welcoming and emotional voice. We gave them tools and guidelines to get closer to their clients.

    --:-- / --:--

    As RTL AdConnect communicates on different platforms such as corporate documents, social media (LinkedIn, Instagram, etc), newsletters or even through various events, we defined different moods of expression for their wording depending on the media and audiences.

    As RTL AdConnect communicates on different platforms such as corporate documents, social media (LinkedIn, Instagram, etc), newsletters or even through various events, we defined different moods of expression for their wording depending on the media and audiences.

    As RTL AdConnect communicates on different platforms such as corporate documents, social media (LinkedIn, Instagram, etc), newsletters or even through various events, we defined different moods of expression for their wording depending on the media and audiences.

    As RTL AdConnect communicates on different platforms such as corporate documents, social media (LinkedIn, Instagram, etc), newsletters or even through various events, we defined different moods of expression for their wording depending on the media and audiences.

    Following on from our work on the wording, RTL AdConnect asked us to challenge their claim “International Advertising Solutions”. With a size constraint, how could we say a lot in such few words? After highlighting the weaknesses and the strengths of the baseline we proposed different baselines to RTL AdConnect, which each highlighted different elements of their activity.

    Following on from our work on the wording, RTL AdConnect asked us to challenge their claim “International Advertising Solutions”. With a size constraint, how could we say a lot in such few words? After highlighting the weaknesses and the strengths of the baseline we proposed different baselines to RTL AdConnect, which each highlighted different elements of their activity.

    Following on from our work on the wording, RTL AdConnect asked us to challenge their claim “International Advertising Solutions”. With a size constraint, how could we say a lot in such few words? After highlighting the weaknesses and the strengths of the baseline we proposed different baselines to RTL AdConnect, which each highlighted different elements of their activity.

    After having fine-tuned and harmonized all the logos (mother brand and sub-brands), RTL AdConnect asked us to refresh its brand identity. We wanted to reinterpret the existing graphic codes to make the brand more dynamic.

    We created a graphic territory around the slash that both allows us to design punctuation markers that reflect the dialogue, the connection, the interactivity and its lively essence, and, more broadly, that allows us to design an iconography.

    --:-- / --:--

    We imagined this branding in motion in order to evoke a more lively, vibrant and human brand. The animation of the slash with a colored prism, reflecting the richness of the offer and content, reveals the logo, images and messages thanks to a variety of configurations: patterns, windows, supports, grids,…

    --:-- / --:--
    --:-- / --:--

    Producers

    Emmanuelle Lacaze & Pauline de Decker

    Art Directors

    Nicolas Famery & Lazare Bessière

    share