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  • VTM NIEUWS – Rebranding

    VTM NIEUWS – Rebranding

    Introducing a dynamic and multi-functional shape to VTM’s brand identity created a dialogue between the Belgian commercial broadcaster and their audience that furthered their position as the ultimate entertainment guide – always at the side of the spectator. Their premium news brand and Belgium’s leading visual news medium, VTM nieuws, sought a similarly fresh and engaging approach; they turned to Gédéon to re-configure the newscast as a prominent, reliable fixture in the lives of Flemish people and elevate to the top level.

    Brand design

    24/7

    360° concept

    Architecture

    Brand Identity

    News

    To make VTM nieuws a truly 24hr news brand, with round-the-clock relevance to its Flemish audience, and not merely a one-hour tv programme, a brand grammar with a dynamic and straightforward identity was required, as well as a graphic design that would operate across all platforms, securing the on-going relevance and success of VTM.

    To make VTM nieuws a truly 24hr news brand, with round-the-clock relevance to its Flemish audience, and not merely a one-hour tv programme, a brand grammar with a dynamic and straightforward identity was required, as well as a graphic design that would operate across all platforms, securing the on-going relevance and success of VTM.

    To make VTM nieuws a truly 24hr news brand, with round-the-clock relevance to its Flemish audience, and not merely a one-hour tv programme, a brand grammar with a dynamic and straightforward identity was required, as well as a graphic design that would operate across all platforms, securing the on-going relevance and success of VTM.

    VTM nieuws tasked Gédéon with the redesign of the newscast as a relevant, 360° news brand. Starting from a new set design, we enlisted the expertise of Simon Jago Design (Sky News, BBC) with whom we worked hand in hand in order to realize this new, global vision for the newscast.

    The color palette expresses the tenets of VTM’s DNA; style, directness and expertise. A blue studio background provides a simple and reliable atmosphere, black/white typography stays true to VTM’s commitment to providing accurate and critical information and red accents add vibrancy, highlighting breaking topics and announcements.

    The color palette expresses the tenets of VTM’s DNA; style, directness and expertise. A blue studio background provides a simple and reliable atmosphere, black/white typography stays true to VTM’s commitment to providing accurate and critical information and red accents add vibrancy, highlighting breaking topics and announcements.

    The color palette expresses the tenets of VTM’s DNA; style, directness and expertise. A blue studio background provides a simple and reliable atmosphere, black/white typography stays true to VTM’s commitment to providing accurate and critical information and red accents add vibrancy, highlighting breaking topics and announcements.

    To communicate the idea of VTM nieuws as a reliable and straightforward 24-hour newscast brand, the « continuum » shape was developed to act as a guide for the viewer experience. Applicable to openers, supporting and highlighting images, titles or announcements, transition swipes between subjects and providing breathing space during Switches, « the continuum » is versatile and dynamic.

    The red bullet-point conveys clear, to-the-point information whilst the extended line suggests detailed story-telling and expertise. In still images, the bullet-point has a red glow 3x the size of the centre-point. In animation, this glow pulses, disappearing and reappearing, reaffirming the notion of VTM nieuws as the beating heart of the Flemish newscast industry, always prepared to provide front-line, ground-breaking and relevant news.

    --:-- / --:--

    Producers

    Emmanuelle Lacaze & Charlotte Vande Vyvre

    3D Designers

    Gaël Lucien, Laurent Carcelle & Maxime Baïle

    Art Directors

    Nicolas Famery & Lazare Bessière

    Motion Designer

    Stéphane Gibert

    awards

    Finalist at Promax Amsterdam 2019 for VTM Nieuws in the category "Set Design"

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    year award project client
    2021 Shortlisted for La Case du Siècle at the Eyes & Ears 2021 in the category "best lead-in: culture & documentary" FRANCE 5 - LA CASE DU SIÈCLE France Télévisions
    2021 Shortlisted for La Case du Siècle at the Eyes & Ears 2021 in the category "best typography" FRANCE 5 - LA CASE DU SIÈCLE France Télévisions
    2021 Shortlisted for M6 at the Eyes & Ears 2021 in the category "Best new design package of a channel or platform" M6 - GLOBAL REBRANDING M6
    2021 Shortlisted for Play at the Eyes & Ears 2021 in the category "Best new design package of a channel or platform" PLAY - GLOBAL IDENTITY SBS & TELENET
    2021 Gold award for M6 at the Grand Prix Stratégies du Design 2021 in the category "motion design / TV visual identity" M6 - GLOBAL REBRANDING M6
    2021 Bronze award for Play at the Grand Prix Stratégies du Design 2021 in the category "motion design / TV visual identity" PLAY - GLOBAL IDENTITY SBS & TELENET
    2021 Silver award for Play at the French Ad Club Awards 2021 in the category "Best Global Identity of a TV channel" PLAY - GLOBAL IDENTITY SBS & TELENET
    2021 Bronze award for Play at the French Ad Club Awards 2021 in the category "TV global identity" PLAY - GLOBAL IDENTITY SBS & TELENET
    2021 Shortlisted for Play at the French Ad Club Awards 2021 in the category "Motion Design / Best New Identity" PLAY - GLOBAL IDENTITY SBS & TELENET
    2021 Silver award for Culturebox at the French Ad Club Awards 2021 in the category "idents and ad breaks" CULTUREBOX - GLOBAL IDENTITY France Télévisions
    2021 Bronze award for Okoo at the French Ad Club Awards 2021 in the category "idents and ad breaks" OKOO - Global branding France Télévisions
    2021 Shortlisted for Okoo at the French Ad Club Awards 2021 in the category "motion design" OKOO - Global branding France Télévisions
    2021 Bronze award for La Case du Siècle at the French Ad Club Awards 2021 in the category "best opening/titles" FRANCE 5 - LA CASE DU SIÈCLE France Télévisions
    2021 Shortlisted for La Case du Siècle at the French Ad Club Awards 2021 in the category "graphic design" FRANCE 5 - LA CASE DU SIÈCLE France Télévisions
    2021 Shortlisted for M6 at the French Ad Club Awards 2021 in the category "motion design / best new identity" M6 - GLOBAL REBRANDING M6
    2021 Finalist for the European Agency of the Year at the Promax Europe 2021
    2021 Grand Prix des Médias // CBNews 2021 for Culturebox in the category Best Launch of a New Channel CULTUREBOX - GLOBAL IDENTITY France Télévisions
    2021 Red Dot Award 2021 for Play in the category Excellent Communication Design PLAY - GLOBAL IDENTITY SBS & TELENET
    2021 Best of The Best Award at the Red Dot 2021 for M6 in the category Excellent Communication Design M6 - GLOBAL REBRANDING M6
    2021 Nominated at the German Design Awards 2022 for Culturebox in the category Excellent Communications Design - Brand Identity CULTUREBOX - GLOBAL IDENTITY France Télévisions
    2021 Nominated at the German Design Awards 2022 for Culturebox in the category Excellent Communications Design - Brand Identity CULTUREBOX - TV AND OUTDOOR CAMPAIGN France Télévisions
    2021 Nominated at the German Design Awards 2022 for M6 in the category Excellent Communications Design - Brand Identity M6 - GLOBAL REBRANDING M6
    2021 Nominated at the German Design Awards 2022 for Play in the category Excellent Communications Design - Brand Identity GOPLAY - Global Identity SBS & TELENET
    2021 Nominated at the German Design Awards 2022 for Play in the category Excellent Communications Design - Brand Identity PLAY - GLOBAL IDENTITY SBS & TELENET
    2021 Grand Prix Stratégies de l'Innovation Média 2021 / Gold Award (or) for Culturebox / Best "brand identity for a media" CULTUREBOX - GLOBAL IDENTITY France Télévisions
    2021 Silver Award at the Promax Europe 2021 with La Case du Siècle in the category Open/Title FRANCE 5 - LA CASE DU SIÈCLE France Télévisions
    2021 Silver Award at the Promax Europe 2021 with La Case du Siècle in the category On-Air Typography FRANCE 5 - LA CASE DU SIÈCLE France Télévisions
    2021 Finalist at the Promax Europe 2021 with TIP!K in the category Channel Logo Design Across Multiple Media TIP!K - GLOBAL BRANDING RTBF
    2021 Finalist at the EBU 2021 with “Let’s give democracy a voice” in the category Best Promo FTV Info France Télévisions
    2021 Gold Award at the Promax Europe 2021 with M6 in the category Channel Logo Design Across Multiple Media M6 - GLOBAL REBRANDING M6
    2021 Silver Award at the Promax Europe 2021 with M6 in the category General Brand Design Package M6 - GLOBAL REBRANDING M6
    2020 Bronze Award at Eyes&Ears Europe 2020 for Histoire TV in the category 'Best new design package of a channel of a platform' HISTOIRE TV - GLOBAL REDESIGN TF1
    2020 Silver Award at Eyes&Ears Europe 2020 for M6 Music in the category 'Best Typography' M6 Music - New global identity M6
    2020 Finalist at the French Ad Club Award with OKOO in the category "Branding - Global Design of a Commercial Brand" OKOO - Global branding France Télévisions
    2020 Finalist at the French Ad Club Award with OKOO in the category "TV - Global Identity of a channel" OKOO - Global branding France Télévisions
    2020 Silver Award at the French Ad Club Award with Histoire TV in the category "TV - Global Identity of a channel" HISTOIRE TV - GLOBAL REDESIGN TF1
    2020 Finalist at the French Ad Club Award with OKOO in the category "TV - Jingles and Idents" OKOO - Global branding France Télévisions
    2020 Finalist at the French Ad Club Award with Histoire TV in the category "TV - Jingles and Idents" HISTOIRE TV - GLOBAL REDESIGN TF1
    2020 Promax Awards Europe 2020 / GEDEON Best European Agency of the Year
    2020 Grand Prix Stratégies du Design 2020 / Silver Award for OKOO / In the category "Digital and Web Design, Motion Design and TV Design" OKOO - Global branding France Télévisions
    2020 Grand Prix Stratégies de l'Innovation Média 2020 / Gold Award (or) for OKOO / Best "brand identity for a media" OKOO - Global branding France Télévisions
    2020 Promax Awards Europe 2020 / Finalist for OKOO "Best Integrated marketing campaign for a channel" OKOO - TV and Outdoor Campaign France Télévisions
    2020 Promax Awards Europe 2020 / Finalist for OKOO "General Brand Campaign" OKOO - Global branding France Télévisions
    2020 Promax Awards Europe 2020 / Silver for OKOO "Use of Animation" OKOO - Global branding France Télévisions
    2020 Promax Awards Europe 2020 / Silver for OKOO "Channel Key Art Campaign" OKOO - TV and Outdoor Campaign France Télévisions
    2020 Promax Awards Europe 2020 / Gold for OKOO "Channel logo design across multiple media" OKOO - Global branding France Télévisions
    2020 Promax Awards Europe 2020 / Gold for OKOO "On-air ident campaign" OKOO - Global branding France Télévisions
    2020 Promax Awards Europe 2020 / Gold for OKOO "General brand design package" OKOO - Global branding France Télévisions
    2020 Finalist at EBU Connect 2020 for OKOO in the category "Best Channel or Platform Branding" OKOO - Global branding France Télévisions
    2020 Nominated at Promax BDA 2020 for Ushuaïa TV in the category "General Brand Design Package" USHUAÏA TV - GLOBAL REBRANDING TF1
    2020 Nominated at Promax BDA 2020 for Histoire TV in the category "General Brand Design Package" HISTOIRE TV - GLOBAL REDESIGN TF1
    2020 Special mention for BFM TV at the German Design Awards 2021 in the category Excellent Communications Design - Brand Identity BFM TV - GLOBAL REBRANDING BFMTV
    2020 Gold for OKOO at the German Design Awards 2021 in the category Excellent Communications Design - Brand Identity OKOO - Global branding France Télévisions
    2020 Special mention for Histoire TV at the German Design Awards 2021 in the category Excellent Communications Design - Brand Identity HISTOIRE TV - GLOBAL REDESIGN TF1
    2020 Media brand of the Year at the AMMA AWARDS 2020 VTM GO - Design of the platform Medialaan
    2020 Special Mention at the German Design Award 2020 for RMC Découverte in the category Excellent Communications Design-Brand Identity RMC DÉCOUVERTE - Rebranding RMC Découverte
    2020 Winner at the German Design Award 2020 for RMC Story in the category Excellent Communications Design-Brand Identity RMC STORY - Rebranding RMC Story
    2020 Winner at the German Design Award 2020 for W9 in the category Excellent Communications Design-Brand Identity W9 - Global redesign M6
    2019 Bronze Award at the Eyes and Ears 2019 for RMC Story in the category "Best Typographical Design" RMC STORY - Rebranding RMC Story
    2019 Silver Award at "Club des DA" 2019 OCS - NEW DESIGN OCS
    2019 Silver medal at Grand Prix Stratégie de l’innovation média 2019 W9 - Global redesign M6
    2019 Finalist at Promax Amsterdam 2019 for W9 in the category "General Brand Design Package" W9 - Global redesign M6
    2019 Finalist at Promax Amsterdam 2019 for VTM Nieuws in the category "Set Design" VTM NIEUWS - Rebranding Medialaan
    2019 Finalist at Promax Amsterdam 2019 for W9 in the category "Channel Logo Design across Multiple Media" W9 - Global redesign M6
    2019 Finalist at Promax Amsterdam 2019 for RMC Story in the category "On Air Typography" RMC STORY - Rebranding RMC Story
    2019 Finalist at Promax Amsterdam 2019 for OCS in the category "On Air Idents Campaign" OCS - NEW DESIGN OCS
    2018 Cristal Festival / Cristal Festival 2018 / Shortlisted for "best brand identity" in Design Category RMC STORY - Rebranding RMC Story
    2018 Grand Prix Stratégie / Silver Media Changers Award for « Best channel identity » in « Editorial innovation initiatives » category RMC DÉCOUVERTE - Rebranding RMC Découverte
    2017 Young Entertainer awards / Nomination for Savannah Lathem “Best Supporting young actress” in “TV, Movie, Mini series” category JOY
    2017 L.A web Festival 2017 / Nominated for "Outstanding Directing" JOY
    2017 L.A web Festival 2017 / Nominated for "Outstanding Cinematography" JOY
    2017 L.A web Festival 2017 / Nominated for "Outstanding Editing" JOY
    2018 French Art Directors Club / Paris 2018 / Nominated for “Best Global design for a channel” LCI GLOBAL REDESIGN LCI
    2018 French Art Directors Club / Paris 2018 / Gold Award for “Best ad breaks” RMC DÉCOUVERTE - Rebranding RMC Découverte
    2018 French Art Directors Club / Paris 2018 / Nominated for “Best sound” POLAR+ Canal +
    2018 French Art Directors Club / Paris 2018 / Silver Award for “Best Global design for a channel” POLAR+ Canal +
    2015 Eyes and Ears Europe / Munich 2015 / Nominated for Best Sport Design PLAY SPORTS - Rebranding Télénet
    2017 Cristal Festival / Cristal Festival 2017 / Bronze Award for and for "best webisodes over 3 minutes" in online video category JOY
    2017 Cristal Festival / Cristal Festival 2017 / Bronze Award for "series / webisodes" in digital category JOY
    2014 Promax BDA Europe / London 2014 / Silver Award for “Best key art/poster” OCS - TV AD OCS
    2017 Eyes and Ears Europe / Munich 2017 / Silver Award for “Best sports design” ASO Tour de France 2017 ASO
    2017 Eyes and Ears Europe / Munich 2017 / Gold Award for “Best lead-in: Kids” Piwi+ - Tes livres s'animent
    2018 Eyes and Ears Europe / Munich 2018 / Bronze Award for “Best Bumper/Station ID Package” RMC DÉCOUVERTE - Rebranding RMC Découverte
    2011 French Art Directors Club / Paris 2011 / Nominated for “Best Idents” France 3 - Global Redesign France 3
    2011 French Art Directors Club / Paris 2011 / Nominated for “Best Ad Breaks” France 3 - Global Redesign France 3
    2014 Promax BDA Europe / London 2014 / Silver Award for “Best Interstitial/Short Form Spot Design” France 3 - Global Redesign France 3
    2015 Red Dot Awards / Berlin 2015 / Red Dot Award Idents and jingles for “All for one, one for all” France 3 - Global Redesign France 3
    2015 New-York Festivals / 2015 / Silver World Award for "Best station/image promotion" France 3 - Global Redesign France 3
    2015 Promax BDA Europe / Berlin 2015 / Gold Award for "Design: Best on-air ident campaign (out-of-house)" France 3 - Global Redesign France 3
    2014 Promax BDA Europe / London 2014 / Silver Award for "Best Interstitial/Short Form Spot Design" France 3 - Global Redesign France 3
    2016 German Design Awards 2016 / Nominated in "Integrated Campaign and Advertising" category Canal+ - Teaser Canal +
    2014 Eutelsat TV Awards 2014 / Nominated in "Entertainment" category OCS OCS
    2016 German Design Awards 2016 / Special mention in "Audiovisual: Excellent communication design" category OCS OCS
    2017 French Art Directors Club / Club des DA de la pub 2017 / Nominated for "Best global package" in "Broadcast design" category La Sexta - Global Redesign Atresmedia
    2017 Promax BDA / Amsterdam 2017 / Silver Award for "General Brand Design Package Channel, Network or Platform" La Sexta - Global Redesign Atresmedia
    2014 Promax BDA / London 2014 / Silver Award for “Best key art poster” category OCS OCS
    2014 Eyes and Ears Europe / Munich 2014 / Gold Award for “Best global design package” OCS OCS
    2014 Eyes and Ears Europe / Munich 2014 / Gold Award for “Best bumper or station-ID package” OCS OCS
    2014 Promax BDA / London 2014 / Nominated in “Best dramatic programme spot(s)” category OCS OCS
    2017 Promax BDA / Amsterdam 2017 / Gold Award for “Best On Air Ident Campaign” OCS OCS