BFM TV – GLOBAL REBRANDING
BFM TV – GLOBAL REBRANDING
Being the country’s most popular TV news channel means always staying one step ahead of the competition. For BFM TV, this means remaining accessible to the largest majority of viewers as possible, whilst also evolving to attain a premium appearance expected of France’s leading TV news channel.
Our task was to help rebrand the channel and bring it into modernity. BFM TV’s previous appearance was considered overwhelming and viewers were left not knowing where to look. The main aim was to win over the younger audience whilst staying true to the brand’s identity and the reason for its popularity. It was clear to us that we needed to create an identity that was easily readable. We did this by creating a look that guides the viewer, and one that explains, ranks, and orders stories.
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We decided to put the on-air logo in white. Having such a well-known logo means that BFM can afford to be somewhat minimal in their approach. Less, is sometimes more.
We believe that the approach to the logo can help to target younger viewers who are used to such branding simplicity; all the while keeping regular viewers of BFM TV comfortable.
Our
approach
makes
the
design
of
BFM
TV
totally
suited
to
the
digital
world
and
not
only
to
its
TV
channel.
As
we
all
know,
with
the
digital
revolution,
and
with
smartphones
becoming
our
best
friends,
the
way
we
go
about
design
and
on-screen
identity
has
completely
changed.
If
linear
television,
and
particularly
24/7
news
channels,
still
have
a
bright
future
ahead
of
them,
creating
fluid,
simple
and
intuitive
design
has
to
be
at
the
heart
of
the
creative
process
.
In
light
of
this,
we
present
to
you
a
new,
cross-platform
identity
that
is
available
digitally,
on
TV
and
in
print.
Our
approach
makes
the
design
of
BFM
TV
totally
suited
to
the
digital
world
and
not
only
to
its
TV
channel.
As
we
all
know,
with
the
digital
revolution,
and
with
smartphones
becoming
our
best
friends,
the
way
we
go
about
design
and
on-screen
identity
has
completely
changed.
If
linear
television,
and
particularly
24/7
news
channels,
still
have
a
bright
future
ahead
of
them,
creating
fluid,
simple
and
intuitive
design
has
to
be
at
the
heart
of
the
creative
process
.
In
light
of
this,
we
present
to
you
a
new,
cross-platform
identity
that
is
available
digitally,
on
TV
and
in
print.
Our
approach
makes
the
design
of
BFM
TV
totally
suited
to
the
digital
world
and
not
only
to
its
TV
channel.
As
we
all
know,
with
the
digital
revolution,
and
with
smartphones
becoming
our
best
friends,
the
way
we
go
about
design
and
on-screen
identity
has
completely
changed.
If
linear
television,
and
particularly
24/7
news
channels,
still
have
a
bright
future
ahead
of
them,
creating
fluid,
simple
and
intuitive
design
has
to
be
at
the
heart
of
the
creative
process
.
In
light
of
this,
we
present
to
you
a
new,
cross-platform
identity
that
is
available
digitally,
on
TV
and
in
print.
Our
approach
makes
the
design
of
BFM
TV
totally
suited
to
the
digital
world
and
not
only
to
its
TV
channel.
As
we
all
know,
with
the
digital
revolution,
and
with
smartphones
becoming
our
best
friends,
the
way
we
go
about
design
and
on-screen
identity
has
completely
changed.
If
linear
television,
and
particularly
24/7
news
channels,
still
have
a
bright
future
ahead
of
them,
creating
fluid,
simple
and
intuitive
design
has
to
be
at
the
heart
of
the
creative
process
.
In
light
of
this,
we
present
to
you
a
new,
cross-platform
identity
that
is
available
digitally,
on
TV
and
in
print.
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The major chords emanate a positive, serious and non-anxious feeling. The range of the sound palette takes the reader through a variety of emotions akin to the nature of the channel.
The electronic sequence expresses the speed at which information circulates and the ultra-reactivity of BFM TV. These digital rhythms captivate the viewer and instill the feeling that the news is always happening live on air.
Sébastien Lipszyc - Composer
00:00
PRODUCERS
Emmanuelle Lacaze & Charlotte Vande Vyvre
MUSIC STUDIO
La Plage
ART DIRECTORS
Nicolas Famery & Lazare Bessière
awards
Special mention for BFM TV at the German Design Awards 2021 in the category Excellent Communications Design - Brand Identity
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