Culturebox – 1st anniversary
Culturebox – 1st anniversary
Once again, Francetélévisions challenged Gédéon with a new mission for Culturebox.
Although the channel was initially only meant to stay on-air for 3 months, it outdid itself and is still on-air one year later.
To celebrate Culturebox’s first birthday, we played with the arrows of the X, which become an explosion of confetti – kicking off a party on the channel.
We also used the world of the X to play on words ending in -eux, reflecting the spirit of Culturebox.
Finally, Culturebox gave a voice to the best ambassadors of French culture: the artists. Through the idents Gédéon dressed up, artists wish Culturebox a happy birthday with their art.
Brand design
Artistic Direction
Brand identity TV broadcast
Motion Design
Producers
Emmanuelle Lacaze & Pauline de Decker
Art Director
Lazare Bessière
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