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    BFM TV – GLOBAL REBRANDING

    BFM TV – GLOBAL REBRANDING

    Being the country’s most popular TV news channel means always staying one step ahead of the competition. For BFM TV, this means remaining accessible to the largest majority of viewers as possible, whilst also evolving to attain a premium appearance expected of France’s leading TV news channel.

    Our task was to help rebrand the channel and bring it into modernity. BFM TV’s previous appearance was considered overwhelming and viewers were left not knowing where to look. The main aim was to win over the younger audience whilst staying true to the brand’s identity and the reason for its popularity. It was clear to us that we needed to create an identity that was easily readable. We did this by creating a look that guides the viewer, and one that explains, ranks, and orders stories.

    Brand design

    24/7

    Brand Design

    Digital

    News

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    We decided to put the on-air logo in white. Having such a well known logo means that BFM can afford to be somewhat minimal in their approach. Less, is sometimes more.

    We believe that the approach to the logo can help to target younger viewers who are used to such branding simplicity; all the while keeping regular viewers of BFM TV comfortable.

    Our approach makes the design of BFM TV totally suited to the digital world and not only to its TV channel. As we all know, with the digital revolution, and with smartphones becoming our best friends, the way we go about design and on-screen identity has completely changed. If linear television, and particularly 24/7 news channels, still have a bright future ahead of them, creating fluid, simple and intuitive design has to be at the heart of the creative process. In light of this, we present to you a new, cross-platform identity that is available digitally, on TV and in print.

    Our approach makes the design of BFM TV totally suited to the digital world and not only to its TV channel. As we all know, with the digital revolution, and with smartphones becoming our best friends, the way we go about design and on-screen identity has completely changed. If linear television, and particularly 24/7 news channels, still have a bright future ahead of them, creating fluid, simple and intuitive design has to be at the heart of the creative process. In light of this, we present to you a new, cross-platform identity that is available digitally, on TV and in print.

    Our approach makes the design of BFM TV totally suited to the digital world and not only to its TV channel. As we all know, with the digital revolution, and with smartphones becoming our best friends, the way we go about design and on-screen identity has completely changed. If linear television, and particularly 24/7 news channels, still have a bright future ahead of them, creating fluid, simple and intuitive design has to be at the heart of the creative process. In light of this, we present to you a new, cross-platform identity that is available digitally, on TV and in print.

    Our approach makes the design of BFM TV totally suited to the digital world and not only to its TV channel. As we all know, with the digital revolution, and with smartphones becoming our best friends, the way we go about design and on-screen identity has completely changed. If linear television, and particularly 24/7 news channels, still have a bright future ahead of them, creating fluid, simple and intuitive design has to be at the heart of the creative process. In light of this, we present to you a new, cross-platform identity that is available digitally, on TV and in print.

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    The major chords emanate a positive, serious and non-anxious feeling. The range of the sound palette takes the reader through a variety of emotions akin to the nature of the channel.

    The electronic sequence expresses the speed at which information circulates and the ultra-reactivity of BFM TV. These digital rhythms captivate the viewer and instill the feeling that the news is always happening live on air.

    Sébastien Lipszyc - Composer
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    PRODUCERS

    Emmanuelle Lacaze & Charlotte Vande Vyvre

    MUSIC STUDIO

    La Plage

    ART DIRECTORS

    Nicolas Famery & Lazare Bessière

    awards

    Special mention for BFM TV at the German Design Awards 2021 in the category Excellent Communications Design - Brand Identity

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