GOPLAY – Global Identity

Continuing our work with the Flemish brand portfolio Play, we recently created the social media identity for their digital platform GoPlay. In such a busy market, the challenge was to distinguish GoPlay from its national and international digital competitors. When dealing with so much content and communication across social media, design and branding have to be strategic. You need to create tools that immediately make you recognizable and that create proximity between your brand and your audience. We created a branding that expresses itself daily, adapting to different events, programmes, and feelings.