scrollswipe
  • Brand stories ©
  • Brand design
  • Brand films
  • Brand campaigns
  • All
  • RMC STORY – Rebranding

    RMC STORY – Rebranding

    Following our successful rebranding for RMC Découverte channel, France’s largest documentary broadcaster, NextRadio TV group, entrusted us to work on their new channel, RMC Story.
    Dedicated to broadcasting both fact and fiction content, with a focus on society and real human stories, our response to the brief was to bring the human side of story-telling to the fore by developing a graphic system based on speech-marks, a fundamental symbol of human communication, dialogue and storytelling.

    Brand design

    360° identity

    Animation

    Copywritting

    Emotion

    TV Design

    Typography

    --:-- / --:--

    We picked out a couple of typographies in order to sustain the notion of diversity. One is a lineal style with multiple weights for the titles and supporting information, the other is a very distinctive, serif version for dates and the time.

    “Our speech-mark graphic illustrates the notion of dialogue – the human voice within a story. Rendered in many forms (Japanese, French, English) this strong and versatile symbol expresses the notion of diversity. Be it of language, of speech, of opinion, or the human experience.”

     

    Emmanuelle Lacaze - Producer

    In the promos, the graphic system based on speech marks, combining 2D and 3D shapes in a variety of colors showcases RMC Story’s variety of content, and the meaning behind the label “a true-story channel” rings loud and clear.

    --:-- / --:--

    For the ad-breaks, we tapped into the spirit of game-playing (like pinball, pong…) to make unconventional and playful use of our speech mark symbols.

    --:-- / --:--
    --:-- / --:--
    --:-- / --:--
    --:-- / --:--
    --:-- / --:--
    --:-- / --:--
    --:-- / --:--
    --:-- / --:--
    --:-- / --:--
    --:-- / --:--

    The visual articulation of diversity extends to the idents. By placing a multitude of human faces into the speech-mark graphic, we directly evoke RMC Story’s diverse audience and offering. This also acted as a reminder of the human identity that lies at the core of any story that unfolds between a set of speech-marks. People remain at the heart of the stories and storytelling.

    --:-- / --:--

    Not only can the speech-mark symbols be dynamic in animation, but in print they can be used to punctuate text or images in a subtle yet unmistakable way.

    We wanted to reflect the diversity of the programs in documentaries, fiction, news by giving the musical design a diversity of beats and moods. The electronic melody travels through a variety of punchy beats, even on the very short formats. It all ends with the same conclusion : the blend of an acoustic and an electronic note give RMC Story its modern, yet warm, signature. We call it ‘the dot’.

    Emmanuel Lipszyc - Musician
    00:00

    Producers

    Emmanuelle Lacaze & Charlotte Vande Vyvre

    3D Designer & Motion Designer

    Laurent Carcelle

    Art Directors

    Nicolas Famery & Lazare Bessière

    Motion Designers

    Stéphane Gibert, Océane Enfer

    awards

    Winner at the German Design Award 2020 for RMC Story in the category Excellent Communications Design-Brand Identity
    Bronze Award at the Eyes and Ears 2019 for RMC Story in the category "Best Typographical Design"
    Finalist at Promax Amsterdam 2019 for RMC Story in the category "On Air Typography"
    Cristal Festival / Cristal Festival 2018 / Shortlisted for "best brand identity" in Design Category

    share

    year award project client
    2024 Silver Award in the category Best Media Visual Identity at the 2024 Grand Prix Stratégies de l’Innovation média FRANCE 2 info - NEW BRANDING France Télévisions
    2024 Silver Award in the category Best Media Visual Identity at the 2024 Grand Prix Stratégies de l’Innovation média GULLI - GLOBAL REBRANDING M6
    2024 Finalist at the 2024 GEM AWARDS TV/STREAMING EUROPE in the category 360 Marketing | 360 Campaign: Brand Image GULLI - GLOBAL REBRANDING M6
    2024 Finalist at the 2024 GEM AWARDS TV/STREAMING EUROPE in the category 360 Marketing | 360 Campaign: Brand Image TVMONACO - GLOBAL BRANDING TVMonaco
    2024 Finalist at the 2024 GEM AWARDS TV/STREAMING EUROPE in the category Design - Opening Title | Credits Culturebox - 7e Art France Télévisions
    2024 Award of Excellence at The Communicator Awards 2024 in the category Features-Art Direction FRANCE 2 info - NEW BRANDING France Télévisions
    2024 Award of Excellence at The Communicator Awards 2024 in the category Features-Art Direction Culturebox - 7e Art France Télévisions
    2024 Award of Excellence at The Communicator Awards 2024 in the category Campaign-Business-To-Consumer GULLI - GLOBAL REBRANDING M6
    2024 Award of Excellence at The Communicator Awards 2024 in the category Campaign-Business-To-Consumer TVMONACO - GLOBAL BRANDING TVMonaco
    2024 Award of Excellence at The Communicator Awards 2024 in the category Campaign-Business-To-Consumer VRT 1 - GLOBAL REBRANDING VRT
    2024 Award of Distinction at The Communicator Awards 2024 in the category Campaign-Business-to-Business RTL ADALLIANCE - CANNES LIONS 2023 RTL AdConnect
    2024 Award of Distinction at The Communicator Awards 2024 in the category Campaign-Business-To-Consumer RTL LUXEMBOURG - GLOBAL REBRANDING RTL LUXEMBOURG
    2023 Winner at the German Design Award 2024 in the category Excellent Communications Design - Event RTL ADALLIANCE - CANNES LIONS RTL AdConnect
    2023 Winner at the German Design Award 2024 in the category Excellent Communications Design - Brand Identity RTL LUXEMBOURG - GLOBAL REBRANDING RTL LUXEMBOURG
    2023 Silver Winner at the Clio Entertainment Awards in the category Television / Series: Design,  Main Title | Credits Téva - Orgasmiq M6
    2023 Finalist at the PROMAX Awards GLOBAL EXCELLENCE 2023 in the category Brand Image - Rebrand, Refresh or Launch OCS - GLOBAL IDENTITY OCS
    2023 Gold at the Eyes & Ears Europe Awards 2023 in the category Best lead-in: Show & Entertainment & Comedy Téva - Orgasmiq M6
    2023 Golden Award in the category TV Branding at the Grand Prix Stratégies du Design 2023 OCS - GLOBAL IDENTITY OCS
    2023 Silver Award in the category Sound Design at the Grand Prix Stratégies du Design 2023 OCS - GLOBAL IDENTITY OCS
    2023 Red Dot Award in the category TV Show Opener Téva - Orgasmiq M6
    2023 Red Dot Award in the category Brand Design RTL LUXEMBOURG - GLOBAL REBRANDING RTL LUXEMBOURG
    2023 Bronze at Le Club des DA in the category Animated Design. Téva - Orgasmiq M6
    2023 Silver Award in the category Best Media Visual Identity at the 2023 Grand Prix Stratégies de l’Innovation média OCS - GLOBAL IDENTITY OCS
    2023 Gold in the category Open/Titles at PROMAX Awards Europe 2023 Téva - Orgasmiq M6
    2023 Silver in the category Motion Graphics at PROMAX Awards Europe 2023 Téva - Orgasmiq M6
    2023 Award of Excellence at The Communicator Awards 2023 in the category Business To Consumer OCS - GLOBAL IDENTITY OCS
    2023 Award of Excellence at The Communicator Awards 2023 in the category Diversity, Equity & Inclusion Téva - Orgasmiq M6
    2023 Award of Distinction at The Communicator Awards 2023 in the category Direct Marketing Amazon Prime Video - I love America Amazon - Prime Video
    2023 Award of Distinction at The Communicator Awards 2023 in the category Campaign Branding RTL ADALLIANCE - CANNES LIONS RTL AdConnect
    2023 PROMAX Europe 2023 shortlisted for Premium/Speciality Items/Press Kits Amazon Prime Video - I love America Amazon - Prime Video
    2023 PROMAX Europe 2023 shortlisted for Total Brand Design Package OCS - GLOBAL IDENTITY OCS
    2023 PROMAX Europe 2023 shortlisted for Marketing video/Sizzle reel/Presentation OCS - GLOBAL IDENTITY OCS
    2023 PROMAX Europe 2023 shortlisted for Kids Programme Spot OKOO KOO France Télévisions
    2023 PROMAX Europe 2023 shortlisted for On-Air Ident Campaign DISNEY CHANNEL EMEA - Christmas Idents 2022
    2022 Winner at the German Design Award 2023 in the category Excellent Communications Design - Integrated Campaigns and Advertising AMAZON PRIME VIDEO - LE BAL DES FOLLES Amazon - Prime Video
    2022 Special Mention at the German Design Award 2023 in the category Excellent Communications Design - Brand Identity TÉVA - GLOBAL REBRANDING M6
    2022 Special Mention at the German Design Award 2023 in the category Excellent Communications Design - Brand Identity OCS - GLOBAL IDENTITY OCS
    2022 Gold at Promax Awards Global Excellence 2022 in the category Best Total Brand Image Package. PLAY - GLOBAL IDENTITY SBS & TELENET
    2022 Bronze at Promax Awards Global Excellence 2022 in the category Best Brand Image Rebrand or Refresh. TÉVA - GLOBAL REBRANDING M6
    2022 Bronze at Promax Awards Global Excellence 2022 in the category Best Total Brand Image Package. CULTUREBOX - GLOBAL IDENTITY France Télévisions
    2022 Silver at the Eyes & Ears 2022 in the category Best Integrated Campaign for a Fiction. AMAZON PRIME VIDEO - LE BAL DES FOLLES Amazon - Prime Video
    2022 Gold at the Eyes & Ears 2022 in the category Best 2D/3D Animation. OKOO - Global branding France Télévisions
    2022 Gold at the Eyes & Ears 2022 in the category Best Seasonal Design Elements. OKOO - Global branding France Télévisions
    2022 Bronze at the Eyes & Ears 2022 in the category Best News Design. LA SEXTA NOTICIAS - NEW DESIGN Atresmedia
    2022 Bronze at the Eyes & Ears 2022 in the category Best New Design Package of a Channel or Platform. TÉVA - GLOBAL REBRANDING M6
    2022 Gold at the Eyes & Ears 2022 in the category Best Typography. OCS - GLOBAL IDENTITY OCS
    2022 Silver at the Eyes & Ears 2022 in the category Best Leading News. FRANCE 5 - C DANS L'AIR France Télévisions
    2022 Silver Award at Grand Prix Stratégies du Design 2022 in the category Digital Design / Web Design / Motion design / TV Branding. TÉVA - GLOBAL REBRANDING M6
    2022 Shortlisted at the Eyes & Ears 2022 in the category Best Information or News Design. Antena 3 - Espejo Público Atresmedia
    2022 Gold Award for Play at PROMAX Europe 2022 in the category Best Use of Brand Logo. PLAY - GLOBAL IDENTITY SBS & TELENET
    2022 Silver Award for Téva at PROMAX Europe 2022 in the category Best Brand Design for a Channel. TÉVA - GLOBAL REBRANDING M6
    2022 Shortlisted for PROMAX Europe 2022 for Best Use of Brand Logo TÉVA - GLOBAL REBRANDING M6
    2022 Shortlisted for PROMAX Europe 2022 for Best Program Key-Art Campaign Print and Digital AMAZON PRIME VIDEO - LE BAL DES FOLLES Amazon - Prime Video
    2022 Shortlisted for Le Club des DA for Branding // Best Visual Identity for a Brand TÉVA - GLOBAL REBRANDING M6
    2022 Shortlisted for Le Club des DA for Animated Design // Best TV Design TÉVA - GLOBAL REBRANDING M6
    2022 Shortlisted for Le Club des DA for Graphic Design // Press kit AMAZON PRIME VIDEO - LE BAL DES FOLLES Amazon - Prime Video
    2022 Red Dot Award 2022 for Le Bal des Folles in the category Best Publishing & Print Media // Special Publications AMAZON PRIME VIDEO - LE BAL DES FOLLES Amazon - Prime Video
    2022 Excellence Award for Téva at Communicator Awards 2022 for Identity Program Campaign for Corporate Communications TÉVA - GLOBAL REBRANDING M6
    2022 Excellence Award for Le Bal des Folles at Communicator Awards 2022 for Best Print Advertising // Poster AMAZON PRIME VIDEO - LE BAL DES FOLLES Amazon - Prime Video
    2022 Excellence Award for PLAY at Communicator Awards 2022 for Identity Program Campaign for Corporate Communications PLAY - GLOBAL IDENTITY SBS & TELENET
    2021 Gold Award for Play at the Eyes&Ears 2021 in the category "Best new design package of a channel" PLAY - GLOBAL IDENTITY SBS & TELENET
    2021 Bronze Award for M6 at the Eyes&Ears 2021 in the category "Best new design package of a channel" M6 - GLOBAL REBRANDING M6
    2021 Gold Award for La Case du Siècle at the Eyes&Ears 2021 in the category "Best typography" FRANCE 5 - LA CASE DU SIÈCLE France Télévisions
    2021 Silver Award for La Case du Siècle at the Eyes&Ears 2021 in the category "Best lead-in" FRANCE 5 - LA CASE DU SIÈCLE France Télévisions
    2021 Grand Prix TOP/COM Design for Culturebox CULTUREBOX - GLOBAL IDENTITY France Télévisions
    2021 Prix Spécial TOP/COM Grands Prix de l’Expression, in the Design Category CULTUREBOX - GLOBAL IDENTITY France Télévisions
    2021 Silver Award for M6 at the Promax Global Excellence Awards 2021 in the category "Best total brand image package" M6 - GLOBAL REBRANDING M6
    2021 Finalist for M6 at the Promax Global Excellence Awards 2021 in the category "Key art: Best logo design" M6 - GLOBAL REBRANDING M6
    2021 Gold Award for La Case du Siècle at the Promax Global Excellence Awards 2021 in the category "Best typography" FRANCE 5 - LA CASE DU SIÈCLE France Télévisions
    2021 Gold Award for La Case du Siècle at the Promax Global Excellence Awards 2021 in the category "Best program open title" FRANCE 5 - LA CASE DU SIÈCLE France Télévisions
    2021 Gold award for M6 at the Grand Prix Stratégies du Design 2021 in the category "motion design / TV visual identity" M6 - GLOBAL REBRANDING M6
    2021 Bronze award for Play at the Grand Prix Stratégies du Design 2021 in the category "motion design / TV visual identity" PLAY - GLOBAL IDENTITY SBS & TELENET
    2021 Silver award for Play at the French Ad Club Awards 2021 in the category "Best Global Identity of a TV channel" PLAY - GLOBAL IDENTITY SBS & TELENET
    2021 Bronze award for Play at the French Ad Club Awards 2021 in the category "TV global identity" PLAY - GLOBAL IDENTITY SBS & TELENET
    2021 Shortlisted for Play at the French Ad Club Awards 2021 in the category "Motion Design / Best New Identity" PLAY - GLOBAL IDENTITY SBS & TELENET
    2021 Silver award for Culturebox at the French Ad Club Awards 2021 in the category "idents and ad breaks" CULTUREBOX - GLOBAL IDENTITY France Télévisions
    2021 Bronze award for Okoo at the French Ad Club Awards 2021 in the category "idents and ad breaks" OKOO - Global branding France Télévisions
    2021 Shortlisted for Okoo at the French Ad Club Awards 2021 in the category "motion design" OKOO - Global branding France Télévisions
    2021 Bronze award for La Case du Siècle at the French Ad Club Awards 2021 in the category "best opening/titles" FRANCE 5 - LA CASE DU SIÈCLE France Télévisions
    2021 Shortlisted for La Case du Siècle at the French Ad Club Awards 2021 in the category "graphic design" FRANCE 5 - LA CASE DU SIÈCLE France Télévisions
    2021 Shortlisted for M6 at the French Ad Club Awards 2021 in the category "motion design / best new identity" M6 - GLOBAL REBRANDING M6
    2021 Finalist for the European Agency of the Year at the Promax Europe 2021
    2021 Grand Prix des Médias // CBNews 2021 for Culturebox in the category Best Launch of a New Channel CULTUREBOX - GLOBAL IDENTITY France Télévisions
    2021 Red Dot Award 2021 for Play in the category Excellent Communication Design PLAY - GLOBAL IDENTITY SBS & TELENET
    2021 Best of The Best Award at the Red Dot 2021 for M6 in the category Excellent Communication Design M6 - GLOBAL REBRANDING M6
    2021 Nominated at the German Design Awards 2022 for Culturebox in the category Excellent Communications Design - Brand Identity CULTUREBOX - GLOBAL IDENTITY France Télévisions
    2021 Nominated at the German Design Awards 2022 for Culturebox in the category Excellent Communications Design - Brand Identity CULTUREBOX - GLOBAL IDENTITY France Télévisions
    2021 Special Mention at the German Design Awards 2022 for M6 in the category Excellent Communications Design - Brand Identity M6 - GLOBAL REBRANDING M6
    2021 Special Mention at the German Design Awards 2022 for Play in the category Excellent Communications Design - Brand Identity GOPLAY - Global Identity SBS & TELENET
    2021 Special Mention at the German Design Awards 2022 for Play in the category Excellent Communications Design - Brand Identity PLAY - GLOBAL IDENTITY SBS & TELENET
    2021 Grand Prix Stratégies de l'Innovation Média 2021 / Gold Award (or) for Culturebox / Best "brand identity for a media" CULTUREBOX - GLOBAL IDENTITY France Télévisions
    2021 Silver Award at the Promax Europe 2021 with La Case du Siècle in the category Open/Title FRANCE 5 - LA CASE DU SIÈCLE France Télévisions
    2021 Silver Award at the Promax Europe 2021 with La Case du Siècle in the category On-Air Typography FRANCE 5 - LA CASE DU SIÈCLE France Télévisions
    2021 Finalist at the Promax Europe 2021 with TIP!K in the category Channel Logo Design Across Multiple Media TIP!K - GLOBAL BRANDING RTBF
    2021 Finalist at the EBU 2021 with “Let’s give democracy a voice” in the category Best Promo FTV Info France Télévisions
    2021 Gold Award at the Promax Europe 2021 with M6 in the category Channel Logo Design Across Multiple Media M6 - GLOBAL REBRANDING M6
    2021 Silver Award at the Promax Europe 2021 with M6 in the category General Brand Design Package M6 - GLOBAL REBRANDING M6
    2020 Bronze Award at Eyes&Ears Europe 2020 for Histoire TV in the category 'Best new design package of a channel of a platform' HISTOIRE TV - GLOBAL REDESIGN TF1
    2020 Silver Award at Eyes&Ears Europe 2020 for M6 Music in the category 'Best Typography' M6 Music - New global identity M6
    2020 Finalist at the French Ad Club Award with OKOO in the category "Branding - Global Design of a Commercial Brand" OKOO - Global branding France Télévisions