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  • RMC STORY – Rebranding

    RMC STORY – Rebranding

    Following our successful rebranding for RMC Découverte channel, France’s largest documentary broadcaster, NextRadio TV group, entrusted us to work on their new channel, RMC Story.
    Dedicated to broadcasting both fact and fiction content, with a focus on society and real human stories, our response to the brief was to bring the human side of story-telling to the fore by developing a graphic system based on speech-marks, a fundamental symbol of human communication, dialogue and story-telling.

    Brand design

    360° identity

    Animation

    Copywritting

    Emotion

    TV Design

    Typography

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    We picked out a couple of typographies in order to sustain the notion of diversity. One is a lineal style with multiple weights for the titles and supporting information, the other is a very distinctive, serif version for dates and the time.

    “Our speech-mark graphic illustrates the notion of dialogue – the human voice within a story. Rendered in many forms (Japanese, French, English) this strong and versatile symbol expresses the notion of diversity. Be it of language, of speech, of opinion, or the human experience.”

     

    Emmanuelle Lacaze - Producer

    In the promos, the graphic system based on speech marks, combining 2D and 3D shapes in a variety of colors showcases RMC Story’s variety of content, and the meaning behind the label “a true-story channel” rings loud and clear.

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    For the ad-breaks, we tapped the spirit of game-playing (like pinball, pong…) to make unconventional and playful use of our speech mark symbols.

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    The visual articulation of diversity extends to the idents. By placing a multitude of human faces into the speech-mark graphic, we directly evoke RMC Story’s diverse audience and offering. This also acted as a reminder of the human identity that lies at the core of any story that unfolds between a set of speech-marks. People remain at the heart of the stories and story-telling.

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    Not only can the speech-mark symbols be dynamic in animation, but in print they can be used to punctuate text or images in a subtle yet unmistakable way.

    We wanted to reflect the diversity of the programs in documentaries, fiction, news by giving the musical design a diversity of beats and moods. The electronic melody travels through a variety of punchy beats, even on the very short formats. It all ends with the same conclusion : the blend of an acoustic and an electronic note give RMC Story its modern, yet warm, signature. We call it ‘the dot’.

    Emmanuel Lipszyc - Musician
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    Producers

    Emmanuelle Lacaze & Charlotte Vande Vyvre

    3D Designer & Motion Designer

    Laurent Carcelle

    Art Directors

    Nicolas Famery & Lazare Bessière

    Motion Designers

    Stéphane Gibert, Océane Enfer

    awards

    Finalist at Promax Amsterdam 2019 for RMC Story in the category "On Air Typography"
    Cristal Festival / Cristal Festival 2018 / Shortlisted for "best brand identity" in Design Category

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    year award project client
    2019 Silver Award at "Club des DA" 2019 OCS - NEW DESIGN OCS
    2019 Silver medal at Grand Prix Stratégie de l’innovation média 2019 W9 - Global redesign M6
    2019 Finalist at Promax Amsterdam 2019 for OCS in the category "On Air Idents Campaign" OCS - NEW DESIGN OCS
    2019 Finalist at Promax Amsterdam 2019 for RMC Story in the category "On Air Typography" RMC STORY - Rebranding RMC Story
    2019 Finalist at Promax Amsterdam 2019 for W9 in the category "Channel Logo Design across Multiple Media" W9 - Global redesign M6
    2019 Finalist at Promax Amsterdam 2019 for VTM Nieuws in the category "Set Design" VTM NIEUWS - Rebranding Medialaan
    2019 Finalist at Promax Amsterdam 2019 for W9 in the category "General Brand Design Package" W9 - Global redesign M6
    2018 Cristal Festival / Cristal Festival 2018 / Shortlisted for "best brand identity" in Design Category RMC STORY - Rebranding RMC Story
    2018 Eyes and Ears Europe / Munich 2018 / Bronze Award for “Best Bumper/Station ID Package” RMC DÉCOUVERTE - Rebranding RMC Découverte
    2018 French Art Directors Club / Paris 2018 / Silver Award for “Best Global design for a channel” POLAR+ Canal +
    2019 Finalist at Promax Amsterdam 2019 for VTM Nieuws in the category "Set Design" VTM NIEUWS - Rebranding Medialaan
    2019 Finalist at Promax Amsterdam 2019 for W9 in the category "General Brand Design Package" W9 - Global redesign M6
    2018 Cristal Festival / Cristal Festival 2018 / Shortlisted for "best brand identity" in Design Category RMC STORY - Rebranding RMC Story
    2018 Eyes and Ears Europe / Munich 2018 / Bronze Award for “Best Bumper/Station ID Package” RMC DÉCOUVERTE - Rebranding RMC Découverte
    2018 French Art Directors Club / Paris 2018 / Silver Award for “Best Global design for a channel” POLAR+ Canal +
    2018 French Art Directors Club / Paris 2018 / Gold Award for “Best ad breaks” RMC DÉCOUVERTE - Rebranding RMC Découverte
    2018 French Art Directors Club / Paris 2018 / Nominated for “Best Global design for a channel” LCI GLOBAL REDESIGN LCI
    2018 French Art Directors Club / Paris 2018 / Nominated for “Best sound” POLAR+ Canal +
    2017 Cristal Festival / Cristal Festival 2017 / Bronze Award for "series / webisodes" in digital category JOY
    2017 L.A web Festival 2017 / Nominated for "Outstanding Editing" JOY
    2017 L.A web Festival 2017 / Nominated for "Outstanding Cinematography" JOY
    2017 L.A web Festival 2017 / Nominated for "Outstanding Directing" JOY
    2017 Young Entertainer awards / Nomination for Savannah Lathem “Best Supporting young actress” in “TV, Movie, Mini series” category JOY
    2017 French Art Directors Club / Club des DA de la pub 2017 / Nominated in “Broadcast Design” category (Global Package) Cstar - Global Redesign Cstar
    2017 Promax BDA / Amsterdam 2017 / Bronze Award for "On Air Typography" Cstar - Global Redesign Cstar
    2017 French Art Directors Club / Club des DA de la pub 2017 / Nominated in "broadcast design" category for the idents France 4 - Global Redesign France Télévisions
    2017 Promax BDA / Amsterdam 2017 / Gold Award for “Best On Air Ident Campaign” OCS OCS
    2017 Promax BDA / Amsterdam 2017 / Bronze Award in “Logo design using multiple media” La Sexta - Global Redesign Atresmedia
    2017 Promax BDA / Amsterdam 2017/ Bronze Award for “General Brand Design Package Channel, Network or Platform” Playmore - Global Redesign Télénet
    2017 Promax BDA / Amsterdam 2017 / Silver Award for "General Brand Design Package Channel, Network or Platform" La Sexta - Global Redesign Atresmedia
    2017 French Art Directors Club / Club des DA de la pub 2017 / Nominated for "Best global package" in "Broadcast design" category La Sexta - Global Redesign Atresmedia
    2017 Eyes and Ears Europe / Munich 2017 / Silver Award for “Best sports design” ASO Tour de France 2017 ASO
    2017 Eyes and Ears Europe / Munich 2017 / Gold Award for “Best lead-in: Kids” Piwi+ - Tes livres s'animent
    2016 Eyes And Ears / Munich 2016 / Silver Award for “Best 2D / 3D Animation” Canal+ - Teaser Canal +
    2016 Eyes And Ears / Munich 2016/ Silver Award for “Best Viral” Canal+ - Teaser Canal +
    2016 German Design Awards 2016 / Winner in "audiovisual : excellent communications design" category - corporate rebrand France 4 - Global Redesign France Télévisions
    2016 German Design Awards 2016 / Special mention in "Audiovisual: Excellent communication design" category OCS OCS
    2016 German Design Awards 2016 / Nominated in "Integrated Campaign and Advertising" category Canal+ - Teaser Canal +
    2016 Promax BDA / Barcelone 2016 / Finalist for “Channel or program special event spot” Canal+ - Teaser Canal +
    2016 Eyes And Ears / Munich 2016 / Gold Award for “Best design-related audio design” Canal+ - Teaser Canal +
    2016 Eyes and Ears / Munich 2016 / Silver Award in “Best new corporate design package” La Sexta - Global Redesign Atresmedia
    2015 New-York Festivals / 2015 / Silver World Award for "Best station/image promotion" France 3 - Global Redesign France 3
    2015 Red Dot Awards / Berlin 2015 / Grand Prix Category France 4 - Global Redesign France Télévisions
    2015 Promax BDA Europe / Berlin 2015 / Silver Award in “Best general brand design package” category France 4 - Global Redesign France Télévisions
    2015 Promax BDA Europe / Berlin 2015 / Silver Award in “Best use of social media for channel promotion” category France 4 - Global Redesign France Télévisions
    2015 Promax BDA Europe / Berlin 2015 / Silver Award in “Best interstitial short form spot design” category for “jingles pub mash-up/ad breaks.” France 4 - Global Redesign France Télévisions
    2015 EBU Connect / Cavtat 2015 / Silver Award in “Best channel branding” category for “global identity” France 4 - Global Redesign France Télévisions
    2015 EBU Connect / Cavtat 2015 / Nominated in “Best campaign for digital product/service” category for “mash-up app” France 4 - Global Redesign France Télévisions
    2015 French Art Directors Club / Club des DA de la pub 2015 / Nominated for “Best Soundtrack” Canal+ - Teaser Canal +
    2015 French Art Directors Club / Club des DA de la pub 2015 / Nominated for “TV Design / Event” Canal+ - Teaser Canal +
    2015 Red Dot Awards / Berlin 2015 / Red Dot Award Idents and jingles for “All for one, one for all” France 3 - Global Redesign France 3
    2015 Promax BDA Europe / Berlin 2015 / Silver Award in “general channel image campaign using multiple media” France 4 - Global Redesign France Télévisions
    2015 Promax BDA Europe / Berlin 2015 / Gold Award for "Design: Best on-air ident campaign (out-of-house)" France 3 - Global Redesign France 3
    2014 Promax BDA Europe / London 2014 / Silver Award for "Best Interstitial/Short Form Spot Design" France 3 - Global Redesign France 3
    2014 Promax BDA / London 2014 / Nominated in “Best dramatic programme spot(s)” category OCS OCS
    2014 Eyes and Ears Europe / Munich 2014 / Gold Award for “Best bumper or station-ID package” OCS OCS
    2014 Eyes and Ears Europe / Munich 2014 / Gold Award for “Best global design package” OCS OCS
    2014 Promax BDA / London 2014 / Silver Award for “Best key art poster” category OCS OCS
    2014 Eyes and Ears Europe / Munich 2014 / Silver Award in “best ad breaks” category France 4 - Global Redesign France Télévisions
    2014 French Art Directors Club / Club des DA de la pub 2014 / Shortlisted in “typography” category France 4 - Global Redesign France Télévisions
    2014 French Art Directors Club / Club des DA de la pub 2014 / Shortlisted in “channel design – promotional jingle” category France 4 - Global Redesign France Télévisions
    2014 Eutelsat TV Awards 2014 / Nominated in "Entertainment" category OCS OCS
    2014 Promax BDA Europe / London 2014 / Silver Award for “Best Interstitial/Short Form Spot Design” France 3 - Global Redesign France 3
    2014 Promax BDA Europe / London 2014 / Silver Award for “Best key art/poster” OCS - TV AD OCS
    2011 French Art Directors Club / Paris 2011 / Nominated for “Best Ad Breaks” France 3 - Global Redesign France 3
    2011 French Art Directors Club / Paris 2011 / Nominated for “Best Idents” France 3 - Global Redesign France 3
    Cristal Festival / Cristal Festival 2017 / Bronze Award for and for "best webisodes over 3 minutes" in online video category JOY
    Eyes and Ears Europe / Munich 2015 / Nominated for Best Sport Design PLAY SPORTS - Rebranding Télénet
    Grand Prix Stratégie / Silver Media Changers Award for « Best channel identity » in « Editorial innovation initiatives » category RMC DÉCOUVERTE - Rebranding RMC Découverte