LE FIGARO – SUBSCRIPTION CAMPAIGN

Le Figaro is one of the oldest daily newspapers that is part of the French national press published in Paris.

Gédéon were tasked with creating three new digital films for their subscription campaign. The idea was to use Figaro’s graphic codes, particularly the quill which serves as a reading guide, to make the films easily identifiable. In presenting several articles in each video, we illustrated three different types of days to show how Figaro’s content depicts the many facets of French daily life.