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  • VTM NIEUWS – Rebranding

    VTM NIEUWS – Rebranding

    Introducing a dynamic and multi-functional shape to VTM’s brand identity created a dialogue between the Belgian commercial broadcaster and their audience that furthered their position as the ultimate entertainment guide – always at the side of the spectator. Their premium news brand and Belgium’s leading visual news medium, VTM nieuws, sought a similarly fresh and engaging approach; they turned to Gédéon to re-configure the newscast as a prominent, reliable fixture in the lives of Flemish people and elevate to the top level.

    Brand design

    24/7

    360° concept

    Architecture

    Brand Identity

    News

    To make VTM nieuws a truly 24hr news brand, with round-the-clock relevance to its Flemish audience, and not merely a one-hour tv programme, a brand grammar with a dynamic and straightforward identity was required, as well as a graphic design that would operate across all platforms, securing the on-going relevance and success of VTM.

    To make VTM nieuws a truly 24hr news brand, with round-the-clock relevance to its Flemish audience, and not merely a one-hour tv programme, a brand grammar with a dynamic and straightforward identity was required, as well as a graphic design that would operate across all platforms, securing the on-going relevance and success of VTM.

    To make VTM nieuws a truly 24hr news brand, with round-the-clock relevance to its Flemish audience, and not merely a one-hour tv programme, a brand grammar with a dynamic and straightforward identity was required, as well as a graphic design that would operate across all platforms, securing the on-going relevance and success of VTM.

    VTM nieuws tasked Gédéon with the redesign of the newscast as a relevant, 360° news brand. Starting from a new set design, we enlisted the expertise of Simon Jago Design (Sky News, BBC) with whom we worked hand in hand in order to realize this new, global vision for the newscast.

    The color palette expresses the tenets of VTM’s DNA; style, directness and expertise. A blue studio background provides a simple and reliable atmosphere, black/white typography stays true to VTM’s commitment to providing accurate and critical information and red accents add vibrancy, highlighting breaking topics and announcements.

    The color palette expresses the tenets of VTM’s DNA; style, directness and expertise. A blue studio background provides a simple and reliable atmosphere, black/white typography stays true to VTM’s commitment to providing accurate and critical information and red accents add vibrancy, highlighting breaking topics and announcements.

    The color palette expresses the tenets of VTM’s DNA; style, directness and expertise. A blue studio background provides a simple and reliable atmosphere, black/white typography stays true to VTM’s commitment to providing accurate and critical information and red accents add vibrancy, highlighting breaking topics and announcements.

    To communicate the idea of VTM nieuws as a reliable and straightforward 24-hour newscast brand, the « continuum » shape was developed to act as a guide for the viewer experience. Applicable to openers, supporting and highlighting images, titles or announcements, transition swipes between subjects and providing breathing space during Switches, « the continuum » is versatile and dynamic.

    The red bullet-point conveys clear, to-the-point information whilst the extended line suggests detailed story-telling and expertise. In still images, the bullet-point has a red glow 3x the size of the centre-point. In animation, this glow pulses, disappearing and reappearing, reaffirming the notion of VTM nieuws as the beating heart of the Flemish newscast industry, always prepared to provide front-line, ground-breaking and relevant news.

    --:-- / --:--

    Producers

    Emmanuelle Lacaze & Charlotte Vande Vyvre

    3D Designers

    Gaël Lucien, Laurent Carcelle & Maxime Baïle

    Art Directors

    Nicolas Famery & Lazare Bessière

    Motion Designer

    Stéphane Gibert

    awards

    Finalist at Promax Amsterdam 2019 for VTM Nieuws in the category "Set Design"

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    year award project client
    2024 Silver at the Collision Awards for FRANCE 2 - INFO NEW BRANDING in the category Craft-On-Air Graphics FRANCE 2 info - NEW BRANDING France Télévisions
    2024 Silver at the Collision Awards for GULLI - GLOBAL REBRANDING in the category Craft-Ident GULLI - GLOBAL REBRANDING M6
    2024 Silver at the Collision Awards for GULLI - GLOBAL REBRANDING in the category Craft-Character Design GULLI - GLOBAL REBRANDING M6
    2024 Silver at the Collision Awards for OCS - GLOBAL IDENTITY in the category Craft-Art Direction OCS - GLOBAL IDENTITY OCS
    2024 Silver at the Collision Awards for Téva | Orgasmiq in the category Craft-Motion Design Téva - Orgasmiq M6
    2024 Silver at the Collision Awards for Téva | Orgasmiq in the category Craft-Title Sequence Téva - Orgasmiq M6
    2024 Silver Award in the category Best Media Visual Identity at the 2024 Grand Prix Stratégies de l’Innovation média FRANCE 2 info - NEW BRANDING France Télévisions
    2024 Silver Award in the category Best Media Visual Identity at the 2024 Grand Prix Stratégies de l’Innovation média GULLI - GLOBAL REBRANDING M6
    2024 Finalist at the 2024 GEM AWARDS TV/STREAMING EUROPE in the category 360 Marketing | 360 Campaign: Brand Image GULLI - GLOBAL REBRANDING M6
    2024 Finalist at the 2024 GEM AWARDS TV/STREAMING EUROPE in the category 360 Marketing | 360 Campaign: Brand Image TVMONACO - GLOBAL BRANDING TVMonaco
    2024 Finalist at the 2024 GEM AWARDS TV/STREAMING EUROPE in the category Design - Opening Title | Credits Culturebox - 7e Art France Télévisions
    2024 Award of Excellence at The Communicator Awards 2024 in the category Features-Art Direction FRANCE 2 info - NEW BRANDING France Télévisions
    2024 Award of Excellence at The Communicator Awards 2024 in the category Features-Art Direction Culturebox - 7e Art France Télévisions
    2024 Award of Excellence at The Communicator Awards 2024 in the category Campaign-Business-To-Consumer GULLI - GLOBAL REBRANDING M6
    2024 Award of Excellence at The Communicator Awards 2024 in the category Campaign-Business-To-Consumer TVMONACO - GLOBAL BRANDING TVMonaco
    2024 Award of Excellence at The Communicator Awards 2024 in the category Campaign-Business-To-Consumer VRT 1 - GLOBAL REBRANDING VRT
    2024 Award of Distinction at The Communicator Awards 2024 in the category Campaign-Business-to-Business RTL ADALLIANCE - CANNES LIONS 2023 RTL AdConnect
    2024 Award of Distinction at The Communicator Awards 2024 in the category Campaign-Business-To-Consumer RTL LUXEMBOURG - GLOBAL REBRANDING RTL LUXEMBOURG
    2023 Winner at the German Design Award 2024 in the category Excellent Communications Design - Event RTL ADALLIANCE - CANNES LIONS RTL AdConnect
    2023 Winner at the German Design Award 2024 in the category Excellent Communications Design - Brand Identity RTL LUXEMBOURG - GLOBAL REBRANDING RTL LUXEMBOURG
    2023 Silver Winner at the Clio Entertainment Awards in the category Television / Series: Design,  Main Title | Credits Téva - Orgasmiq M6
    2023 Finalist at the PROMAX Awards GLOBAL EXCELLENCE 2023 in the category Brand Image - Rebrand, Refresh or Launch OCS - GLOBAL IDENTITY OCS
    2023 Gold at the Eyes & Ears Europe Awards 2023 in the category Best lead-in: Show & Entertainment & Comedy Téva - Orgasmiq M6
    2023 Golden Award in the category TV Branding at the Grand Prix Stratégies du Design 2023 OCS - GLOBAL IDENTITY OCS
    2023 Silver Award in the category Sound Design at the Grand Prix Stratégies du Design 2023 OCS - GLOBAL IDENTITY OCS
    2023 Red Dot Award in the category TV Show Opener Téva - Orgasmiq M6
    2023 Red Dot Award in the category Brand Design RTL LUXEMBOURG - GLOBAL REBRANDING RTL LUXEMBOURG
    2023 Bronze at Le Club des DA in the category Animated Design. Téva - Orgasmiq M6
    2023 Silver Award in the category Best Media Visual Identity at the 2023 Grand Prix Stratégies de l’Innovation média OCS - GLOBAL IDENTITY OCS
    2023 Gold in the category Open/Titles at PROMAX Awards Europe 2023 Téva - Orgasmiq M6
    2023 Silver in the category Motion Graphics at PROMAX Awards Europe 2023 Téva - Orgasmiq M6
    2023 Award of Excellence at The Communicator Awards 2023 in the category Business To Consumer OCS - GLOBAL IDENTITY OCS
    2023 Award of Excellence at The Communicator Awards 2023 in the category Diversity, Equity & Inclusion Téva - Orgasmiq M6
    2023 Award of Distinction at The Communicator Awards 2023 in the category Direct Marketing Amazon Prime Video - I love America Amazon - Prime Video
    2023 Award of Distinction at The Communicator Awards 2023 in the category Campaign Branding RTL ADALLIANCE - CANNES LIONS RTL AdConnect
    2023 PROMAX Europe 2023 shortlisted for Premium/Speciality Items/Press Kits Amazon Prime Video - I love America Amazon - Prime Video
    2023 PROMAX Europe 2023 shortlisted for Total Brand Design Package OCS - GLOBAL IDENTITY OCS
    2023 PROMAX Europe 2023 shortlisted for Marketing video/Sizzle reel/Presentation OCS - GLOBAL IDENTITY OCS
    2023 PROMAX Europe 2023 shortlisted for Kids Programme Spot OKOO KOO France Télévisions
    2023 PROMAX Europe 2023 shortlisted for On-Air Ident Campaign DISNEY CHANNEL EMEA - Christmas Idents 2022
    2022 Winner at the German Design Award 2023 in the category Excellent Communications Design - Integrated Campaigns and Advertising AMAZON PRIME VIDEO - LE BAL DES FOLLES Amazon - Prime Video
    2022 Special Mention at the German Design Award 2023 in the category Excellent Communications Design - Brand Identity TÉVA - GLOBAL REBRANDING M6
    2022 Special Mention at the German Design Award 2023 in the category Excellent Communications Design - Brand Identity OCS - GLOBAL IDENTITY OCS
    2022 Gold at Promax Awards Global Excellence 2022 in the category Best Total Brand Image Package. PLAY - GLOBAL IDENTITY SBS & TELENET
    2022 Bronze at Promax Awards Global Excellence 2022 in the category Best Brand Image Rebrand or Refresh. TÉVA - GLOBAL REBRANDING M6
    2022 Bronze at Promax Awards Global Excellence 2022 in the category Best Total Brand Image Package. CULTUREBOX - GLOBAL IDENTITY France Télévisions
    2022 Silver at the Eyes & Ears 2022 in the category Best Integrated Campaign for a Fiction. AMAZON PRIME VIDEO - LE BAL DES FOLLES Amazon - Prime Video
    2022 Gold at the Eyes & Ears 2022 in the category Best 2D/3D Animation. OKOO - Global branding France Télévisions
    2022 Gold at the Eyes & Ears 2022 in the category Best Seasonal Design Elements. OKOO - Global branding France Télévisions
    2022 Bronze at the Eyes & Ears 2022 in the category Best News Design. LA SEXTA NOTICIAS - NEW DESIGN Atresmedia
    2022 Bronze at the Eyes & Ears 2022 in the category Best New Design Package of a Channel or Platform. TÉVA - GLOBAL REBRANDING M6
    2022 Gold at the Eyes & Ears 2022 in the category Best Typography. OCS - GLOBAL IDENTITY OCS
    2022 Silver at the Eyes & Ears 2022 in the category Best Leading News. FRANCE 5 - C DANS L'AIR France Télévisions
    2022 Silver Award at Grand Prix Stratégies du Design 2022 in the category Digital Design / Web Design / Motion design / TV Branding. TÉVA - GLOBAL REBRANDING M6
    2022 Shortlisted at the Eyes & Ears 2022 in the category Best Information or News Design. Antena 3 - Espejo Público Atresmedia
    2022 Gold Award for Play at PROMAX Europe 2022 in the category Best Use of Brand Logo. PLAY - GLOBAL IDENTITY SBS & TELENET
    2022 Silver Award for Téva at PROMAX Europe 2022 in the category Best Brand Design for a Channel. TÉVA - GLOBAL REBRANDING M6
    2022 Shortlisted for PROMAX Europe 2022 for Best Use of Brand Logo TÉVA - GLOBAL REBRANDING M6
    2022 Shortlisted for PROMAX Europe 2022 for Best Program Key-Art Campaign Print and Digital AMAZON PRIME VIDEO - LE BAL DES FOLLES Amazon - Prime Video
    2022 Shortlisted for Le Club des DA for Branding // Best Visual Identity for a Brand TÉVA - GLOBAL REBRANDING M6
    2022 Shortlisted for Le Club des DA for Animated Design // Best TV Design TÉVA - GLOBAL REBRANDING M6
    2022 Shortlisted for Le Club des DA for Graphic Design // Press kit AMAZON PRIME VIDEO - LE BAL DES FOLLES Amazon - Prime Video
    2022 Red Dot Award 2022 for Le Bal des Folles in the category Best Publishing & Print Media // Special Publications AMAZON PRIME VIDEO - LE BAL DES FOLLES Amazon - Prime Video
    2022 Excellence Award for Téva at Communicator Awards 2022 for Identity Program Campaign for Corporate Communications TÉVA - GLOBAL REBRANDING M6
    2022 Excellence Award for Le Bal des Folles at Communicator Awards 2022 for Best Print Advertising // Poster AMAZON PRIME VIDEO - LE BAL DES FOLLES Amazon - Prime Video
    2022 Excellence Award for PLAY at Communicator Awards 2022 for Identity Program Campaign for Corporate Communications PLAY - GLOBAL IDENTITY SBS & TELENET
    2021 Gold Award for Play at the Eyes&Ears 2021 in the category "Best new design package of a channel" PLAY - GLOBAL IDENTITY SBS & TELENET
    2021 Bronze Award for M6 at the Eyes&Ears 2021 in the category "Best new design package of a channel" M6 - GLOBAL REBRANDING M6
    2021 Gold Award for La Case du Siècle at the Eyes&Ears 2021 in the category "Best typography" FRANCE 5 - LA CASE DU SIÈCLE France Télévisions
    2021 Silver Award for La Case du Siècle at the Eyes&Ears 2021 in the category "Best lead-in" FRANCE 5 - LA CASE DU SIÈCLE France Télévisions
    2021 Grand Prix TOP/COM Design for Culturebox CULTUREBOX - GLOBAL IDENTITY France Télévisions
    2021 Prix Spécial TOP/COM Grands Prix de l’Expression, in the Design Category CULTUREBOX - GLOBAL IDENTITY France Télévisions
    2021 Silver Award for M6 at the Promax Global Excellence Awards 2021 in the category "Best total brand image package" M6 - GLOBAL REBRANDING M6
    2021 Finalist for M6 at the Promax Global Excellence Awards 2021 in the category "Key art: Best logo design" M6 - GLOBAL REBRANDING M6
    2021 Gold Award for La Case du Siècle at the Promax Global Excellence Awards 2021 in the category "Best typography" FRANCE 5 - LA CASE DU SIÈCLE France Télévisions
    2021 Gold Award for La Case du Siècle at the Promax Global Excellence Awards 2021 in the category "Best program open title" FRANCE 5 - LA CASE DU SIÈCLE France Télévisions
    2021 Gold award for M6 at the Grand Prix Stratégies du Design 2021 in the category "motion design / TV visual identity" M6 - GLOBAL REBRANDING M6
    2021 Bronze award for Play at the Grand Prix Stratégies du Design 2021 in the category "motion design / TV visual identity" PLAY - GLOBAL IDENTITY SBS & TELENET
    2021 Silver award for Play at the French Ad Club Awards 2021 in the category "Best Global Identity of a TV channel" PLAY - GLOBAL IDENTITY SBS & TELENET
    2021 Bronze award for Play at the French Ad Club Awards 2021 in the category "TV global identity" PLAY - GLOBAL IDENTITY SBS & TELENET
    2021 Shortlisted for Play at the French Ad Club Awards 2021 in the category "Motion Design / Best New Identity" PLAY - GLOBAL IDENTITY SBS & TELENET
    2021 Silver award for Culturebox at the French Ad Club Awards 2021 in the category "idents and ad breaks" CULTUREBOX - GLOBAL IDENTITY France Télévisions
    2021 Bronze award for Okoo at the French Ad Club Awards 2021 in the category "idents and ad breaks" OKOO - Global branding France Télévisions
    2021 Shortlisted for Okoo at the French Ad Club Awards 2021 in the category "motion design" OKOO - Global branding France Télévisions
    2021 Bronze award for La Case du Siècle at the French Ad Club Awards 2021 in the category "best opening/titles" FRANCE 5 - LA CASE DU SIÈCLE France Télévisions
    2021 Shortlisted for La Case du Siècle at the French Ad Club Awards 2021 in the category "graphic design" FRANCE 5 - LA CASE DU SIÈCLE France Télévisions
    2021 Shortlisted for M6 at the French Ad Club Awards 2021 in the category "motion design / best new identity" M6 - GLOBAL REBRANDING M6
    2021 Finalist for the European Agency of the Year at the Promax Europe 2021
    2021 Grand Prix des Médias // CBNews 2021 for Culturebox in the category Best Launch of a New Channel CULTUREBOX - GLOBAL IDENTITY France Télévisions
    2021 Red Dot Award 2021 for Play in the category Excellent Communication Design PLAY - GLOBAL IDENTITY SBS & TELENET
    2021 Best of The Best Award at the Red Dot 2021 for M6 in the category Excellent Communication Design M6 - GLOBAL REBRANDING M6
    2021 Nominated at the German Design Awards 2022 for Culturebox in the category Excellent Communications Design - Brand Identity CULTUREBOX - GLOBAL IDENTITY France Télévisions
    2021 Nominated at the German Design Awards 2022 for Culturebox in the category Excellent Communications Design - Brand Identity CULTUREBOX - GLOBAL IDENTITY France Télévisions
    2021 Special Mention at the German Design Awards 2022 for M6 in the category Excellent Communications Design - Brand Identity M6 - GLOBAL REBRANDING M6
    2021 Special Mention at the German Design Awards 2022 for Play in the category Excellent Communications Design - Brand Identity GOPLAY - Global Identity SBS & TELENET
    2021 Special Mention at the German Design Awards 2022 for Play in the category Excellent Communications Design - Brand Identity PLAY - GLOBAL IDENTITY SBS & TELENET
    2021 Grand Prix Stratégies de l'Innovation Média 2021 / Gold Award (or) for Culturebox / Best "brand identity for a media" CULTUREBOX - GLOBAL IDENTITY France Télévisions
    2021 Silver Award at the Promax Europe 2021 with La Case du Siècle in the category Open/Title FRANCE 5 - LA CASE DU SIÈCLE France Télévisions
    2021 Silver Award at the Promax Europe 2021 with La Case du Siècle in the category On-Air Typography FRANCE 5 - LA CASE DU SIÈCLE France Télévisions
    2021 Finalist at the Promax Europe 2021 with TIP!K in the category Channel Logo Design Across Multiple Media TIP!K - GLOBAL BRANDING RTBF