VTM NIEUWS – Rebranding

VTM nieuws tasked Gédéon with the redesign of the newscast as a relevant, 360° news brand. Starting from a new set design, we enlisted the expertise of Simon Jago Design (Sky News, BBC) with whom we worked hand in hand in order to realize this new, global vision for the newscast.

To communicate the idea of VTM nieuws as a reliable and straightforward 24-hour newscast brand, the « continuum » shape was developed to act as a guide for the viewer experience. Applicable to openers, supporting and highlighting images, titles or announcements, transition swipes between subjects and providing breathing space during Switches, « the continuum » is versatile and dynamic.

The red bullet-point conveys clear, to-the-point information whilst the extended line suggests detailed story-telling and expertise. In still images, the bullet-point has a red glow 3x the size of the centre-point. In animation, this glow pulses, disappearing and reappearing, reaffirming the notion of VTM nieuws as the beating heart of the Flemish newscast industry, always prepared to provide front-line, ground-breaking and relevant news.