Molotov asked Gédéon to produce their first campaign of communication since their launch.
Molotov is a French platform of audiovisual content, with an access across a modern, multi-screen and multi-platform interface.
The effectiveness of this campaign is in the choice of the radical tone which echoes the name of the brand itself.
Direct, Dynamic, Creative, with a simple but strong color code (yellow and black):
This is Molotov!
Emmanuelle Lacaze & Eglantine Guitard
Nicolas Famery & Lazare Bessiere