PLAY – GLOBAL IDENTITY

Play is the new Flemish entertainment brand, born out of the merger between SBS and Telenet, two major television and telecommunications companies in Belgium.

Play includes 5 free channels, a dozen Pay TV channels as well as its own digital platform.

We created a vibrant design ecosystem around the mother-brand of Play. Instead of a conventional design we wanted to turn the identity into an experience, and turn viewers into fans.