PLAY – GLOBAL IDENTITY
PLAY – GLOBAL IDENTITY
Play is the new Flemish entertainment brand, born out of the merger between SBS and Telenet, two major television and telecommunications companies in Belgium.
Play includes 5 free channels, a dozen Pay TV channels as well as its own digital platform.
We created a vibrant design ecosystem around the mother-brand of Play. Instead of a conventional design we wanted to turn the identity into an experience, and turn viewers into fans.
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Producer
Emmanuelle Lacaze
Production Assistant
Harry Pataudi
Artistic Directors & Motion Designers
Loïc Losco, Baptiste Chomiol, Laurent Carcelle, Stéphane Gibert, Lucas Matin, Cédric Besseau, Marine Bourdon, Gaspard Courrier
Heads of Project
Céline Dufour, Pauline de Decker & Eglantine Guitard
Creative Directors
Lazare Bessière, Nicolas Famery & Richard Holman
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