Culturebox – 7e Art

After designing the French cultural channel Culturebox’s brand identity, we created an opener for the new 7e Art slot.

The idea was to celebrate the 7e Art literally and figuratively.For this, as a nod to the fine craftsmanship of Georges Méliès or Michel Gondry, we constructed paper models of the letter X from the logotype and staged it as a cinema screen, projecting light patterns expressing all the genres and emotions of the 7e Art.