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  • RTL ADALLIANCE – CANNES LIONS 2023

    RTL ADALLIANCE – CANNES LIONS 2023

    This year Gédéon returned  to Cannes Lions to create the overall artistic direction of RTL AdAlliance beach place. 

    We worked with a new concept for the brand based on the idea of a “Perfect Match » to illustrate the merger that created RTL AdAlliance and using the RTL group style guidelines.

    Brand campaigns

    Brand design

    Artistic Direction

    Event

    Set design

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    We also designed the staff’s uniform, the choice of furniture, the signages (posters, animated videos, pictograms).

    We also designed the staff’s uniform, the choice of furniture, the signages (posters, animated videos, pictograms).

    We also designed the staff’s uniform, the choice of furniture, the signages (posters, animated videos, pictograms).

    We also designed the staff’s uniform, the choice of furniture, the signages (posters, animated videos, pictograms).

    We also designed the staff’s uniform, the choice of furniture, the signages (posters, animated videos, pictograms).

    We also designed the staff’s uniform, the choice of furniture, the signages (posters, animated videos, pictograms).

    We also designed the staff’s uniform, the choice of furniture, the signages (posters, animated videos, pictograms).

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    Finally, we were in charge of the brand’s copywriting, and responsible for all the indoor and outdoor communication of the event.

    Posters around Cannes, newsletters, the website, an app, a film featuring the brand’s new concept and also all the goodies. 

    PRODUCERS

    Emmanuelle Lacaze & Eglantine Guitard

    DESIGNERS

    Marine Bourdon, Félix Bouraly Dulac & Loïc Losco

    @photos/vidéos

    Romain Redler & Aladdin Serraoui

    ART DIRECTORS

    Lazare Bessière & Nicolas Famery

    MUSIC

    Get a room

    awards

    Award of Distinction at The Communicator Awards 2024 in the category Campaign-Business-to-Business

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