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    KADET – ME AND MY HEROES!

    KADET – ME AND MY HEROES!

    For its new kids brand, Medialaan wanted Gédéon to design the identity. Our concept : paper toys, little action heroes made of folded paper that kids love.

    Brand design

    Kids

    Logotype

    Motion

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    6 logo colors + 7  background colors = multiple combinations

    6 logo colors + 7  background colors = multiple combinations

    6 logo colors + 7  background colors = multiple combinations

    Our concept of paper toys made the brand embody kids’ favorite characters.

     

    Our concept of paper toys made the brand embody kids’ favorite characters.

     

    Our concept of paper toys made the brand embody kids’ favorite characters.

     

    Our concept of paper toys made the brand embody kids’ favorite characters.

     

    Our concept of paper toys made the brand embody kids’ favorite characters.

     

    Our concept of paper toys made the brand embody kids’ favorite characters.

     

    Our concept of paper toys made the brand embody kids’ favorite characters.

     

    Our concept of paper toys made the brand embody kids’ favorite characters.

     

    The paper toys are also a perfect graphic tool to evoke holidays such as Christmas or Summer, or special event such as a foot night. 

     

    Nicolas Lhomme - Art Director

    The concept of folding paper offers lots of opportunities such as animated grids.

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    Art Director

    Nicolas Lhomme

    Producers

    Emmanuelle Lacaze & Charlotte Vande Vyvre

    Motion Designers

    Stéphane Gibert & Lazare Bessière

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