scrollswipe
  • Brand stories ©
  • Brand design
  • Brand films
  • Brand campaigns
  • All
  • OKOO – TV and Outdoor Campaign

    OKOO – TV and Outdoor Campaign

    Okoo is the new offer for children from France Télévisions.

    In addition to having created and produced the digital and on air identity, we also created the campaign. Indeed, we conceptualised all the outdoor campaign: print and animated ads.

    Brand campaigns

    360° concept

    Brand Identity

    --:-- / --:--
    --:-- / --:--

    At the Okoo launch, we proposed capitalising on the concept of diverting the eyes. By referring to the logo and playing with it, we help the audience to remember the name and we illustrate the brand’s promise: interactivity, playfulness, liveliness and intimacy. The campaign places the programmes’ heroes and the children on the same level.

    --:-- / --:--

    For the print campaign, we use the eyes in the logo to replace those of the characters in the programmes. This playful appropriation reinforces the idea that it is a creative brand. It is also a nod to the filters and effects that are used on Snapchat and Instagram.

    For the print campaign, we use the eyes in the logo to replace those of the characters in the programmes. This playful appropriation reinforces the idea that it is a creative brand. It is also a nod to the filters and effects that are used on Snapchat and Instagram.

    For the print campaign, we use the eyes in the logo to replace those of the characters in the programmes. This playful appropriation reinforces the idea that it is a creative brand. It is also a nod to the filters and effects that are used on Snapchat and Instagram.

    For the print campaign, we use the eyes in the logo to replace those of the characters in the programmes. This playful appropriation reinforces the idea that it is a creative brand. It is also a nod to the filters and effects that are used on Snapchat and Instagram.

    --:-- / --:--

    PRODUCERS

    Emmanuelle Lacaze & Eglantine Guitard

    MUSIC STUDIO

    La Plage

    ART DIRECTOR

    Nicolas Lhomme

    CREATION OF THE LOGOTYPE

    Insign

    share