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  • W9 – Global redesign

    W9 – Global redesign

    After 13 years W9 knew it was time for a new look.
    One of the most popular French TNT channels turned to Gédéon to create a bold new look that showcases all its programming for diverse audiences.

    So Gédéon started by putting the logotype W9 in the center. Then the excitement begins.

    Brand design

    360° design

    Brand identity TV broadcast

    Emotion

    Motion Design

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    The logo turns into a slash and moves across the screen revealing words and images that convey emotions and tell the viewers W9 is a channel with no limits.
    It’s signature is 100%, always to the max.

    For the promotions of  W9’s programs Gédéon chose a unique approach that works not only on the TV screen but also on today’s all-important digital platforms.
    We decided to transform the usual pack-shot, which presents all the program information at once. Instead we chose to sequence the program information for a stronger visual impact and to fit perfectly with the digital code.

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    Gédéon also created templates for print advertising including posters and press releases.
    And let’s not forget mugs and t-shirts for W9 fans !
    At Gédéon we deliver a 360° approach to branding – on air, online and in print.

    Gédéon also created templates for print advertising including posters and press releases.
    And let’s not forget mugs and t-shirts for W9 fans !
    At Gédéon we deliver a 360° approach to branding – on air, online and in print.

    Gédéon also created templates for print advertising including posters and press releases.
    And let’s not forget mugs and t-shirts for W9 fans !
    At Gédéon we deliver a 360° approach to branding – on air, online and in print.

    Gédéon also created templates for print advertising including posters and press releases.
    And let’s not forget mugs and t-shirts for W9 fans !
    At Gédéon we deliver a 360° approach to branding – on air, online and in print.

    Gédéon also created templates for print advertising including posters and press releases.
    And let’s not forget mugs and t-shirts for W9 fans !
    At Gédéon we deliver a 360° approach to branding – on air, online and in print.

    Gédéon also created templates for print advertising including posters and press releases.
    And let’s not forget mugs and t-shirts for W9 fans !
    At Gédéon we deliver a 360° approach to branding – on air, online and in print.

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    The theme music for W9, specially composed by La Plage Records (Casa de Papel, La Vie d’Une Autre, Swim Little Fish Swim, and opening music for Gaumont) revolves around two key concepts :
    A fast tempo translates the DNA of a brand that is always pushing the boundaries (percussion, contemporary tone of rhythm, intense infra-bass).
    Emotion is generated through organic sounds (pulsating heart beats, screams of joy, a sharp intake of breath in response to the intensity of the action).
    La Plage
    00:00

    Producers

    Emmanuelle Lacaze & Eglantine Guitard

    Motion Designers

    Stéphane Gibert, Loïc Losco & Pierre-Baptiste Harrivelle

    Art Directors

    Nicolas Famery & Lazare Bessière

    3D Designer

    Baptiste Aubert

    awards

    Silver medal at Grand Prix Stratégie de l’innovation média 2019
    Finalist at Promax Amsterdam 2019 for W9 in the category "General Brand Design Package"
    Finalist at Promax Amsterdam 2019 for W9 in the category "Channel Logo Design across Multiple Media"

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    year award project client
    2019 Silver Award at "Club des DA" 2019 OCS - NEW DESIGN OCS
    2019 Silver medal at Grand Prix Stratégie de l’innovation média 2019 W9 - Global redesign M6
    2019 Finalist at Promax Amsterdam 2019 for OCS in the category "On Air Idents Campaign" OCS - NEW DESIGN OCS
    2019 Finalist at Promax Amsterdam 2019 for RMC Story in the category "On Air Typography" RMC STORY - Rebranding RMC Story
    2019 Finalist at Promax Amsterdam 2019 for W9 in the category "Channel Logo Design across Multiple Media" W9 - Global redesign M6
    2019 Finalist at Promax Amsterdam 2019 for VTM Nieuws in the category "Set Design" VTM NIEUWS - Rebranding Medialaan
    2019 Finalist at Promax Amsterdam 2019 for W9 in the category "General Brand Design Package" W9 - Global redesign M6
    2018 Cristal Festival / Cristal Festival 2018 / Shortlisted for "best brand identity" in Design Category RMC STORY - Rebranding RMC Story
    2018 Eyes and Ears Europe / Munich 2018 / Bronze Award for “Best Bumper/Station ID Package” RMC DÉCOUVERTE - Rebranding RMC Découverte
    2018 French Art Directors Club / Paris 2018 / Silver Award for “Best Global design for a channel” POLAR+ Canal +
    2019 Finalist at Promax Amsterdam 2019 for VTM Nieuws in the category "Set Design" VTM NIEUWS - Rebranding Medialaan
    2019 Finalist at Promax Amsterdam 2019 for W9 in the category "General Brand Design Package" W9 - Global redesign M6
    2018 Cristal Festival / Cristal Festival 2018 / Shortlisted for "best brand identity" in Design Category RMC STORY - Rebranding RMC Story
    2018 Eyes and Ears Europe / Munich 2018 / Bronze Award for “Best Bumper/Station ID Package” RMC DÉCOUVERTE - Rebranding RMC Découverte
    2018 French Art Directors Club / Paris 2018 / Silver Award for “Best Global design for a channel” POLAR+ Canal +
    2018 French Art Directors Club / Paris 2018 / Gold Award for “Best ad breaks” RMC DÉCOUVERTE - Rebranding RMC Découverte
    2018 French Art Directors Club / Paris 2018 / Nominated for “Best Global design for a channel” LCI GLOBAL REDESIGN LCI
    2018 French Art Directors Club / Paris 2018 / Nominated for “Best sound” POLAR+ Canal +
    2017 Cristal Festival / Cristal Festival 2017 / Bronze Award for "series / webisodes" in digital category JOY
    2017 L.A web Festival 2017 / Nominated for "Outstanding Editing" JOY
    2017 L.A web Festival 2017 / Nominated for "Outstanding Cinematography" JOY
    2017 L.A web Festival 2017 / Nominated for "Outstanding Directing" JOY
    2017 Young Entertainer awards / Nomination for Savannah Lathem “Best Supporting young actress” in “TV, Movie, Mini series” category JOY
    2017 French Art Directors Club / Club des DA de la pub 2017 / Nominated in “Broadcast Design” category (Global Package) Cstar - Global Redesign Cstar
    2017 Promax BDA / Amsterdam 2017 / Bronze Award for "On Air Typography" Cstar - Global Redesign Cstar
    2017 French Art Directors Club / Club des DA de la pub 2017 / Nominated in "broadcast design" category for the idents France 4 - Global Redesign France Télévisions
    2017 Promax BDA / Amsterdam 2017 / Gold Award for “Best On Air Ident Campaign” OCS OCS
    2017 Promax BDA / Amsterdam 2017 / Bronze Award in “Logo design using multiple media” La Sexta - Global Redesign Atresmedia
    2017 Promax BDA / Amsterdam 2017/ Bronze Award for “General Brand Design Package Channel, Network or Platform” Playmore - Global Redesign Télénet
    2017 Promax BDA / Amsterdam 2017 / Silver Award for "General Brand Design Package Channel, Network or Platform" La Sexta - Global Redesign Atresmedia
    2017 French Art Directors Club / Club des DA de la pub 2017 / Nominated for "Best global package" in "Broadcast design" category La Sexta - Global Redesign Atresmedia
    2017 Eyes and Ears Europe / Munich 2017 / Silver Award for “Best sports design” ASO Tour de France 2017 ASO
    2017 Eyes and Ears Europe / Munich 2017 / Gold Award for “Best lead-in: Kids” Piwi+ - Tes livres s'animent
    2016 Eyes And Ears / Munich 2016 / Silver Award for “Best 2D / 3D Animation” Canal+ - Teaser Canal +
    2016 Eyes And Ears / Munich 2016/ Silver Award for “Best Viral” Canal+ - Teaser Canal +
    2016 German Design Awards 2016 / Winner in "audiovisual : excellent communications design" category - corporate rebrand France 4 - Global Redesign France Télévisions
    2016 German Design Awards 2016 / Special mention in "Audiovisual: Excellent communication design" category OCS OCS
    2016 German Design Awards 2016 / Nominated in "Integrated Campaign and Advertising" category Canal+ - Teaser Canal +
    2016 Promax BDA / Barcelone 2016 / Finalist for “Channel or program special event spot” Canal+ - Teaser Canal +
    2016 Eyes And Ears / Munich 2016 / Gold Award for “Best design-related audio design” Canal+ - Teaser Canal +
    2016 Eyes and Ears / Munich 2016 / Silver Award in “Best new corporate design package” La Sexta - Global Redesign Atresmedia
    2015 New-York Festivals / 2015 / Silver World Award for "Best station/image promotion" France 3 - Global Redesign France 3
    2015 Red Dot Awards / Berlin 2015 / Grand Prix Category France 4 - Global Redesign France Télévisions
    2015 Promax BDA Europe / Berlin 2015 / Silver Award in “Best general brand design package” category France 4 - Global Redesign France Télévisions
    2015 Promax BDA Europe / Berlin 2015 / Silver Award in “Best use of social media for channel promotion” category France 4 - Global Redesign France Télévisions
    2015 Promax BDA Europe / Berlin 2015 / Silver Award in “Best interstitial short form spot design” category for “jingles pub mash-up/ad breaks.” France 4 - Global Redesign France Télévisions
    2015 EBU Connect / Cavtat 2015 / Silver Award in “Best channel branding” category for “global identity” France 4 - Global Redesign France Télévisions
    2015 EBU Connect / Cavtat 2015 / Nominated in “Best campaign for digital product/service” category for “mash-up app” France 4 - Global Redesign France Télévisions
    2015 French Art Directors Club / Club des DA de la pub 2015 / Nominated for “Best Soundtrack” Canal+ - Teaser Canal +
    2015 French Art Directors Club / Club des DA de la pub 2015 / Nominated for “TV Design / Event” Canal+ - Teaser Canal +
    2015 Red Dot Awards / Berlin 2015 / Red Dot Award Idents and jingles for “All for one, one for all” France 3 - Global Redesign France 3
    2015 Promax BDA Europe / Berlin 2015 / Silver Award in “general channel image campaign using multiple media” France 4 - Global Redesign France Télévisions
    2015 Promax BDA Europe / Berlin 2015 / Gold Award for "Design: Best on-air ident campaign (out-of-house)" France 3 - Global Redesign France 3
    2014 Promax BDA Europe / London 2014 / Silver Award for "Best Interstitial/Short Form Spot Design" France 3 - Global Redesign France 3
    2014 Promax BDA / London 2014 / Nominated in “Best dramatic programme spot(s)” category OCS OCS
    2014 Eyes and Ears Europe / Munich 2014 / Gold Award for “Best bumper or station-ID package” OCS OCS
    2014 Eyes and Ears Europe / Munich 2014 / Gold Award for “Best global design package” OCS OCS
    2014 Promax BDA / London 2014 / Silver Award for “Best key art poster” category OCS OCS
    2014 Eyes and Ears Europe / Munich 2014 / Silver Award in “best ad breaks” category France 4 - Global Redesign France Télévisions
    2014 French Art Directors Club / Club des DA de la pub 2014 / Shortlisted in “typography” category France 4 - Global Redesign France Télévisions
    2014 French Art Directors Club / Club des DA de la pub 2014 / Shortlisted in “channel design – promotional jingle” category France 4 - Global Redesign France Télévisions
    2014 Eutelsat TV Awards 2014 / Nominated in "Entertainment" category OCS OCS
    2014 Promax BDA Europe / London 2014 / Silver Award for “Best Interstitial/Short Form Spot Design” France 3 - Global Redesign France 3
    2014 Promax BDA Europe / London 2014 / Silver Award for “Best key art/poster” OCS - TV AD OCS
    2011 French Art Directors Club / Paris 2011 / Nominated for “Best Ad Breaks” France 3 - Global Redesign France 3
    2011 French Art Directors Club / Paris 2011 / Nominated for “Best Idents” France 3 - Global Redesign France 3
    Cristal Festival / Cristal Festival 2017 / Bronze Award for and for "best webisodes over 3 minutes" in online video category JOY
    Eyes and Ears Europe / Munich 2015 / Nominated for Best Sport Design PLAY SPORTS - Rebranding Télénet
    Grand Prix Stratégie / Silver Media Changers Award for « Best channel identity » in « Editorial innovation initiatives » category RMC DÉCOUVERTE - Rebranding RMC Découverte