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  • LA SEXTA NOTICIAS – NEW DESIGN

    LA SEXTA NOTICIAS – NEW DESIGN

    Our long-term relationship with the Spanish media group Atresmedia continues with the design of the news program on their unconventional channel La Sexta. Since we already created the identity of the channel a few years ago, we knew very well the DNA and the specific visual codes of this brand.

    Brand design

    Brand Identity

    News

    TV Broadcast

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    We developed a concept based on the hexagonal form, derived from the 6 of La Sexta’s logotype. We also used the angles of this form. The hexagonal form animates the main titles at the beginning of the program, then triggers the transition to the news titles and also creates wipes. In infographics, the hexagone is used to underline important information.

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    Producers

    Emmanuelle Lacaze & Pauline de Decker

    Motion Designer

    Loïc Losco

    Artistic Director

    Nicolas Famery

    Music Studio

    La Plage

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