Once again, Telenet trusted Gédéon to redesign its movies & series channels.
We created a branding system entirely based on neon lights.
It’s a strong symbol to evoke cinema and series and it’s also a very identifying element to reinforce the brand and to create connection with the audience.
The wide possibilities of neon offer a feeling of constant renewal in the promos.
For the bumpers, the neon easily refers to a theme or to a service provided by the channels.
And the neon also works in pictograms referring to a genre or to specific content.
Some watch TV. I PlayMore !
“I wanted to express the feeling of endless possibilities and constant renewal.”
Nicolas Famery — Art Director
Nicolas Famery, Stéphane Gibert
Music & Sound Design
La Plage Records
Stéphane Gibert, Lazare Bessière
Emmanuelle Lacaze, Charlotte Vande Vyvre
Promax BDA / Amsterdam 2017/ Bronze Award for “General Brand Design Package Channel, Network or Platform”