Playmore – Global Redesign

Once again, Telenet trusted Gédéon to redesign its movies & series channels.
We created a branding system entirely based on neon lights.

It’s a strong symbol to evoke cinema and series and it’s also a very identifying element to reinforce the brand and to create a connection with the audience.
The wide possibilities of neon offer a feeling of constant renewal in the promos.

For the bumpers, the neon easily refers to a theme or to a service provided by the channels.

And the neon also works in pictograms referring to a genre or to specific content.

Some watch TV. I PlayMore !