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  • PLAY - GLOBAL IDENTITY RTL ADCONNECT - Brand Identity M6 - GLOBAL REBRANDING CULTUREBOX - GLOBAL IDENTITY OKOO - Global branding Okoo – Seasonal branding M6 Music - New global identity VTM NIEUWS - GLOBAL REDESIGN HISTOIRE TV - GLOBAL REDESIGN FRANCE 5 - LA CASE DU SIÈCLE BFM TV - GLOBAL REBRANDING W9 - Global redesign VTM NIEUWS - Rebranding RMC STORY - Rebranding VTM GO - Design of the platform OCS - NEW DESIGN France 3 - Global Redesign La Sexta - Global Redesign RMC DÉCOUVERTE - Rebranding TIP!K - GLOBAL BRANDING POLAR+ LCI GLOBAL REDESIGN France 4 - Global Redesign Playmore - Global Redesign VTM - Rebranding VTM - REBRANDING - 2020 Canal+ - Teaser ANTENA 3 NOTICIAS - Rebranding USHUAÏA TV - GLOBAL REBRANDING HET WEER - Rebranding ASO Tour de France 2017 Cstar - Global Redesign Antena 3 - Global Redesign France Télévisions - Global Redesign Piwi+ - Tes livres s'animent C8 - Monument RTVE - La película de la semana PLAY SPORTS - Rebranding KADET - ME AND MY HEROES! FRANCE 5 - Le mag de la santé, Allô docteurs et Enquête de santé OKOO - Session Eyes&Ears 2020 W9 GLOBAL REBRANDING / SESSION EYES&EARS MUNICH NOVEMBER 2019 TV IS (NOT) DEAD (YET) - SESSION PROMAX BDA AMSTERDAM 2019 DEAD OR ALIVE - SESSION AT PROMAX BDA PARIS Grabbing attention in the digital world - How 8Bit Little Men Launched the Canal+ New Season Tv is (not) dead (yet) : episode 1 Tv is (not) dead (yet) : episode 2 Tv is (not) dead (yet) : episode 3 Tv is (not) dead (yet) : episode 4 Tv is (not) dead (yet) : episode 5



    The task
    7 days to create and produce a channel identity, design system and communications kit. This is no joke! 
    Our response
    Using the time constraint to our advantage: a simple, spontaneous and strong idea that can be produced immediately to compensate for the ultra short timeframe. 
    A long-lasting idea that can evolve since the channel will continue to exist, especially in a digital format. 

    Brand design

    Brand Identity


    Motion Design

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    The last letter of Culturebox gives a range of opportunities in terms of both graphic creativity and meaning. It looks like 2 arrows that converge and evokes: a curtain -the  two arrows open like stage curtains-; a pointer -the arrow points you towards the place of culture: Culturebox- and a cross -Culturebox acts as a crossroads where all types of culture and arts meet-. 
    This powerful graphic sign allow us to create transitions, wipes and rhythm to the editing of a trailer or a story on social media.
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    Among the creative ideas proposed by Gedeon was a competition between students from art schools, and more specifically those studying motion design. In line with the CultureBox project, the aim was to offer students a prestigious exhibition space for their creativity.

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    In four weeks, Gédéon received more than a hundred projects from students from the prestigious schools Gobelins, LISAA, ENSAAMA, Estienne, ECV Paris and ECV Bordeaux. A jury selected the 22 best projects that have been released on the channel showcasing young and perhaps future talents of the French motion design scene.


    Emmanuelle Lacaze & Eglantine Guitard

    Artistic Director

    Lazare Bessiere