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  • LCI – PRINT CAMPAIGN

    LCI – PRINT CAMPAIGN

    Gédéon created the LCI’s new season print campaign.
    We chose to showcase the news anchors and their personalities and charisma. Each print ad includes two different framings, for different facial expressions to show 2 points of view following the concept developed for the on air design.

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    PRINT CAMPAIGN

    Gédéon created the LCI’s print campaign. We chose to showcase the news anchors and their personalities and charisma. Each print ad includes two different framings, for different facial expressions to show 2 points of view. Again, the concept of the blue and red.

    “ The production capacity of an agency like Gédéon allowed them to produce the countless elements that go into the design of a news channel to a very short deadline.”

    Yoann Saillon - Art Director, News, TF1 Group

    Photographer

    François Berthier

    Producers

    Emmanuelle Lacaze
    Charlotte Vande Vyvre

    Creative Director

    Bernard Bréchet

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