LCI – PRINT CAMPAIGN
LCI – PRINT CAMPAIGN
Gédéon created LCI’s new season print campaign.
We chose to showcase the news anchors, their personality and charisma. Each print ad includes two different framings, for different facial expressions to show 2 points of view following the concept developed for the on air design.
Gédéon created LCI’s print campaign. We chose to showcase the news anchors, their personality and charisma. Each print ad includes two different framings, for different facial expressions to show 2 points of view. Again, the concept of the blue and red.
“ The production capacity of an agency like Gédéon allowed them to produce the countless elements that go into the design of a news channel to a very short deadline.”
Yoann Saillon - Art Director, News, TF1 Group
Photographer
François Berthier
Producers
Emmanuelle Lacaze
Charlotte Vande Vyvre
Creative Director
Bernard Bréchet
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