OKOO – Session Eyes&Ears 2020
OKOO – Session Eyes&Ears 2020
Emmanuelle Lacaze takes to the ‘virtual’ stage in this year’s Eyes&Ears E-edition to talk about Gédéon’s award-winning work on OKOO. She presents how traditional TV can transform itself, how design is the solution to catch the audience of the future in a context of digital revolution and strong competition from international platforms (Youtube, Disney +, Netflix…) and how a global and « digital first » strategy is the key to success.
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