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    La Sexta – Global Redesign

    La Sexta – Global Redesign

    For it’s tenth anniversary, the Spanish channel La Sexta wanted a new visual identity. It was a new step in our long-term relationship with Juan Ramón Martin (brand director at Atresmedia Group) and his team. Our aim was to modernize the look but to keep the nonconformist spirit, so representative of La Sexta. We kept the green colour, the base of La Sexta’s DNA, but we included other colours in the palette to create more nuances. We also created a series of funny animated pictograms that convey humour and affinity with viewers.

    Brand design

    Brand Identity

    Logotype

    TV Broadcast

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    Gédéon’s team has loads of experience, it’s a real pleasure to work with them.”

    Juan Ramon Martin Munoz — Brand director Atresmedia Group
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    In the same spirit as the idents, we created a special animated pictogram for each program.

    It’s a comical and original way to promote La Sexta’s shows. 

    Producer

    
Emmanuelle Lacaze

    Art Director


    Nicolas Famery


    Music & Sound Design


    La Plage Records

    Production manager

    Charlotte Vande Vyvre

    Motion Designers


    Stéphane Gibert, Lazare Bessière, Julien Tandé, Christophe Boutin


    awards

    French Art Directors Club / Club des DA de la pub 2017 / Nominated for "Best global package" in "Broadcast design" category
    Promax BDA / Amsterdam 2017 / Silver Award for "General Brand Design Package Channel, Network or Platform"
    Eyes and Ears / Munich 2016 / Silver Award in “Best new corporate design package”
    Promax BDA / Amsterdam 2017 / Bronze Award in “Logo design using multiple media”

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