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  • M6 – GLOBAL REBRANDING

    M6 – GLOBAL REBRANDING

    M6 has decided to renew its image at a time when linear TV is being challenged by the digital giants.
    The new visual identity has been conceived with all communication formats in mind (TV-digital-print).

    Brand design

    360° design

    Brand identity TV broadcast

    Motion Design

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    The M6 logo takes center stage. It drives the overall system and accompanies the layouts, refined to reflect the digital age.

    The opening ad breaks create a smooth transition towards the ad while the closing jingles act as openers to signal the return to the program.

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    From the logo comes multiple shapes that inspire surprise and arrythmia and emphasise a vibrant and eclectric brand.

    In the trailers, information is sequenced to improve readability and the animations reflect navigation by touch.

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    The triangle guides the viewer whereas the line gives a sense of temporality and rhythm.

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    The new visual and audio identity has been conceived for all communication formats (TV – Online – Print – Radio).

    The new visual and audio identity has been conceived for all communication formats (TV – Online – Print – Radio).

    The new visual and audio identity has been conceived for all communication formats (TV – Online – Print – Radio).

    The new visual and audio identity has been conceived for all communication formats (TV – Online – Print – Radio).

    The new visual and audio identity has been conceived for all communication formats (TV – Online – Print – Radio).

    The new visual and audio identity has been conceived for all communication formats (TV – Online – Print – Radio).

    The new visual and audio identity has been conceived for all communication formats (TV – Online – Print – Radio).

    The new visual and audio identity has been conceived for all communication formats (TV – Online – Print – Radio).

    The new visual and audio identity has been conceived for all communication formats (TV – Online – Print – Radio).

    The new visual and audio identity has been conceived for all communication formats (TV – Online – Print – Radio).

    The new visual and audio identity has been conceived for all communication formats (TV – Online – Print – Radio).

    The new visual and audio identity has been conceived for all communication formats (TV – Online – Print – Radio).

    The new visual and audio identity has been conceived for all communication formats (TV – Online – Print – Radio).

    The new audio identity of M6 is a mix of both natural and digital sounds.

    It creates a sensation of softness and modernity that can be used many times and will stand the test of time.
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    PRODUCERS

    Emmanuelle Lacaze & Eglantine Guitard

    MUSIC STUDIO

    La Plage

    ART DIRECTORS

    Nicolas Famery & Lazare Bessière

    FONT DESIGNER

    Black Foundry

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