M6 – GLOBAL REBRANDING
M6 – GLOBAL REBRANDING
Brand design
360° design
Brand identity TV broadcast
Motion Design

The M6 logo takes center stage. It drives the overall system and accompanies the layouts, refined to reflect the digital age.

The opening ad breaks create a smooth transition towards the ad while the closing jingles act as openers to signal the return to the program.

From the logo comes multiple shapes that inspire surprise and arrythmia and emphasise a vibrant and eclectric brand.

In the trailers, information is sequenced to improve readability and the animations reflect navigation by touch.

The triangle guides the viewer whereas the line gives a sense of temporality and rhythm.














The new visual and audio identity has been conceived for all communication formats (TV – Online – Print – Radio).
The new visual and audio identity has been conceived for all communication formats (TV – Online – Print – Radio).
The new visual and audio identity has been conceived for all communication formats (TV – Online – Print – Radio).
The new visual and audio identity has been conceived for all communication formats (TV – Online – Print – Radio).
The new visual and audio identity has been conceived for all communication formats (TV – Online – Print – Radio).
The new visual and audio identity has been conceived for all communication formats (TV – Online – Print – Radio).
The new visual and audio identity has been conceived for all communication formats (TV – Online – Print – Radio).
The new visual and audio identity has been conceived for all communication formats (TV – Online – Print – Radio).
The new visual and audio identity has been conceived for all communication formats (TV – Online – Print – Radio).
The new visual and audio identity has been conceived for all communication formats (TV – Online – Print – Radio).
The new visual and audio identity has been conceived for all communication formats (TV – Online – Print – Radio).
The new visual and audio identity has been conceived for all communication formats (TV – Online – Print – Radio).
The new visual and audio identity has been conceived for all communication formats (TV – Online – Print – Radio).
The new audio identity of M6 is a mix of both natural and digital sounds.
PRODUCERS
Emmanuelle Lacaze & Eglantine Guitard
MUSIC STUDIO
La Plage
ART DIRECTORS
Nicolas Famery & Lazare Bessière
FONT DESIGNER
Black Foundry
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