M6 – GLOBAL REBRANDING
M6 – GLOBAL REBRANDING
M6 has decided to renew its image at a time when linear TV is being challenged by the digital giants.
The new visual identity has been conceived with all communication formats in mind (TV-digital-print).
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The M6 logo takes center stage. It drives the overall system and accompanies the layouts, refined to reflect the digital age.
The opening ad breaks create a smooth transition towards the ad while the closing jingles act as openers to signal the return to the program.
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From the logo comes multiple shapes that inspire surprise and arrythmia and emphasise a vibrant and eclectric brand.
In the trailers, information is sequenced to improve readability and the animations reflect navigation by touch.
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The triangle guides the viewer whereas the line gives a sense of temporality and rhythm.
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The new visual and audio identity has been conceived for all communication formats (TV – Online – Print – Radio).
The new visual and audio identity has been conceived for all communication formats (TV – Online – Print – Radio).
The new visual and audio identity has been conceived for all communication formats (TV – Online – Print – Radio).
The new visual and audio identity has been conceived for all communication formats (TV – Online – Print – Radio).
The new visual and audio identity has been conceived for all communication formats (TV – Online – Print – Radio).
The new visual and audio identity has been conceived for all communication formats (TV – Online – Print – Radio).
The new visual and audio identity has been conceived for all communication formats (TV – Online – Print – Radio).
The new visual and audio identity has been conceived for all communication formats (TV – Online – Print – Radio).
The new visual and audio identity has been conceived for all communication formats (TV – Online – Print – Radio).
The new visual and audio identity has been conceived for all communication formats (TV – Online – Print – Radio).
The new visual and audio identity has been conceived for all communication formats (TV – Online – Print – Radio).
The new visual and audio identity has been conceived for all communication formats (TV – Online – Print – Radio).
The new visual and audio identity has been conceived for all communication formats (TV – Online – Print – Radio).
The new audio identity of M6 is a mix of both natural and digital sounds.
It creates a sensation of softness and modernity that can be used many times and will stand the test of time.
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PRODUCERS
Emmanuelle Lacaze & Eglantine Guitard
MUSIC STUDIO
La Plage
ART DIRECTORS
Nicolas Famery & Lazare Bessière
FONT DESIGNER
Black Foundry
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