Gédéon loves stories – all stories – whether short or very short, from one shot to a whole series. We write, direct and produce them. We created Brand Stories to take brands where they have never ventured before, the world of fiction, so they can tell their unique story to their audience.
Designing the look of a channel means finding a style that’s instantly recognizable on television, on the internet and social media. Gédéon has redesigned hundreds of channels all over the world since 1984. The agency invented this business in France and exported it all over the world. Today, the media we work with range from the TV in your living room to the smartphone in your hand. Speed as well as purpose are more important than ever.
When we construct a brand identity, or when we develop it, we dig down to the foundations to unearth its essence. A watertight identity is intimately linked to the brand’s history, and because it’s made to last and adapt to changes, it must be flexible.
Gédéon believes that a campaign should imprint itself on your mind. Our enemy is inauthenticity and artifice. We settle on an image or a film only when we know it’s the one; smart, funny, or both.