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  • OKOO – TV and Outdoor Campaign

    Okoo is the new offer for children from France Télévisions.

    In addition to having created and produced the digital and on air identity, we also created the campaign. Indeed, we conceptualised all the outdoor campaign: print and animated ads.

    Brand campaigns

    360° concept

    Brand Identity

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    At the Okoo launch, we proposed capitalising on the concept of diverting the eyes. By referring to the logo and playing with it, we help the audience to remember the name and we illustrate the brand’s promise: interactivity, playfulness, liveliness and intimacy. The campaign places the programmes’ heroes and the children on the same level.

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    For
    the
    print
    campaign,
    we
    use
    the
    eyes
    in
    the
    logo
    to
    replace
    those
    of
    the
    characters
    in
    the
    programmes.
    This
    playful
    appropriation
    reinforces
    the
    idea
    that
    it
    is
    a
    creative
    brand.
    It
    is
    also
    a
    nod
    to
    the
    filters
    and
    effects
    that
    are
    used
    on
    Snapchat
    and
    Instagram.

    For
    the
    print
    campaign,
    we
    use
    the
    eyes
    in
    the
    logo
    to
    replace
    those
    of
    the
    characters
    in
    the
    programmes.
    This
    playful
    appropriation
    reinforces
    the
    idea
    that
    it
    is
    a
    creative
    brand.
    It
    is
    also
    a
    nod
    to
    the
    filters
    and
    effects
    that
    are
    used
    on
    Snapchat
    and
    Instagram.

    For
    the
    print
    campaign,
    we
    use
    the
    eyes
    in
    the
    logo
    to
    replace
    those
    of
    the
    characters
    in
    the
    programmes.
    This
    playful
    appropriation
    reinforces
    the
    idea
    that
    it
    is
    a
    creative
    brand.
    It
    is
    also
    a
    nod
    to
    the
    filters
    and
    effects
    that
    are
    used
    on
    Snapchat
    and
    Instagram.

    For
    the
    print
    campaign,
    we
    use
    the
    eyes
    in
    the
    logo
    to
    replace
    those
    of
    the
    characters
    in
    the
    programmes.
    This
    playful
    appropriation
    reinforces
    the
    idea
    that
    it
    is
    a
    creative
    brand.
    It
    is
    also
    a
    nod
    to
    the
    filters
    and
    effects
    that
    are
    used
    on
    Snapchat
    and
    Instagram.

    --:-- / --:--

    PRODUCERS

    Emmanuelle Lacaze & Eglantine Guitard

    MUSIC STUDIO

    La Plage

    ART DIRECTOR

    Nicolas Lhomme

    CREATION OF THE LOGOTYPE

    Insign

    awards

    Promax Awards Europe 2020 / Finalist for OKOO "Best Integrated marketing campaign for a channel"
    Promax Awards Europe 2020 / Silver for OKOO "Channel Key Art Campaign"

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