OKOO – TV and Outdoor Campaign
OKOO – TV and Outdoor Campaign
Okoo is the new offer for children from France Télévisions.
In addition to having created and produced the digital and on air identity, we also created the campaign. Indeed, we conceptualised all the outdoor campaign: print and animated ads.
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At the Okoo launch, we proposed capitalising on the concept of diverting the eyes. By referring to the logo and playing with it, we help the audience to remember the name and we illustrate the brand’s promise: interactivity, playfulness, liveliness and intimacy. The campaign places the programmes’ heroes and the children on the same level.
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For
the
print
campaign,
we
use
the
eyes
in
the
logo
to
replace
those
of
the
characters
in
the
programmes.
This
playful
appropriation
reinforces
the
idea
that
it
is
a
creative
brand.
It
is
also
a
nod
to
the
filters
and
effects
that
are
used
on
Snapchat
and
Instagram.
For
the
print
campaign,
we
use
the
eyes
in
the
logo
to
replace
those
of
the
characters
in
the
programmes.
This
playful
appropriation
reinforces
the
idea
that
it
is
a
creative
brand.
It
is
also
a
nod
to
the
filters
and
effects
that
are
used
on
Snapchat
and
Instagram.
For
the
print
campaign,
we
use
the
eyes
in
the
logo
to
replace
those
of
the
characters
in
the
programmes.
This
playful
appropriation
reinforces
the
idea
that
it
is
a
creative
brand.
It
is
also
a
nod
to
the
filters
and
effects
that
are
used
on
Snapchat
and
Instagram.
For
the
print
campaign,
we
use
the
eyes
in
the
logo
to
replace
those
of
the
characters
in
the
programmes.
This
playful
appropriation
reinforces
the
idea
that
it
is
a
creative
brand.
It
is
also
a
nod
to
the
filters
and
effects
that
are
used
on
Snapchat
and
Instagram.
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PRODUCERS
Emmanuelle Lacaze & Eglantine Guitard
MUSIC STUDIO
La Plage
ART DIRECTOR
Nicolas Lhomme
CREATION OF THE LOGOTYPE
Insign
awards
Promax Awards Europe 2020 / Finalist for OKOO "Best Integrated marketing campaign for a channel"
Promax Awards Europe 2020 / Silver for OKOO "Channel Key Art Campaign"
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