France 3 – GLOBAL REBRANDING
France 3 – GLOBAL REBRANDING
“All for one and one for all,“ is a series of idents for France 3 by Gédéon. The main idea of this series is a multiple split-screen divided into 24 small windows, which represent the 24 regional channels of this network. This campaign shows that France 3 is close to its audience but also richly diverse.
The last season of our original concept made for France 3 was based on a 24 and 10 pictures split-screen to open visual graphic capabilities.
--:-- / --:--
The same concept was extended to the Corsican channel Via Stella where we wanted to show through our multiple split-screen the variety of Corsican landscapes.
--:-- / --:--
For the launch of their new regional channel called .3NoA, France 3 once again called upon Gédéon.
This time, we created a more personal focus on the region through portraits of individuals, responding to the network’s aim to be closer to its audience.
--:-- / --:--
This original concept made for France 3 has been created for seasons (spring, summer, autumn, winter)
--:-- / --:--
Gédéon has created many generations of promotions for France 3. Our system has always been based on the splitscreen. But this time, Gédéon wanted to take a new approach. We split the screen in 3, which can create visual surprises, to amuse the viewers.
--:-- / --:--
Producers
Emmanuelle Lacaze, Eglantine Guitard et Charlotte Vande Vyvre
Art Directors
Thomas Cristiani, Aude Debout, Antoine Roux
Motion Designer
Stéphane Gibert
Creative Director
Bernard Brechet
Directors
Nicolas Thépot, Maxime Baile, Jean-Frédéric Chaleyat
awards
French Art Directors Club / Paris 2011 / Nominated for “Best Idents”
French Art Directors Club / Paris 2011 / Nominated for “Best Ad Breaks”
Promax BDA Europe / London 2014 / Silver Award for “Best Interstitial/Short Form Spot Design”
Red Dot Awards / Berlin 2015 / Red Dot Award Idents and jingles for “All for one, one for all”
New-York Festivals / 2015 / Silver World Award for "Best station/image promotion"
Promax BDA Europe / Berlin 2015 / Gold Award for "Design: Best on-air ident campaign (out-of-house)"
Promax BDA Europe / London 2014 / Silver Award for "Best Interstitial/Short Form Spot Design"
share