Grabbing attention in the digital world – How 8Bit Little Men Launched the Canal+ New Season

For its new season trailer, Canal+ was looking for a new format using animation. Quickly, it seemed obvious to us to create a film using pixel art. Actually it was a great way to impact a wide audience: people in their 40s and 50s nostalgic for Pacman and younger viewers who are the digital generation, fans of pixel art and crazy about video games like MineCraft.
The idea was to create a video clip mixing the TV shows’ presenters, the series characters, the big sports events and teases of the major movies the channel will broadcast this season, all treated in “pixelized” design.