OCS – GLOBAL REBRANDING
OCS – GLOBAL REBRANDING
OCS launched a new visual and sonic on-air and digital graphic identity as well as a new opener, both will be released on its platform and in theaters.
This new visual grammar starts with the logotype and the shape of the letter O that is like a spotlight highlighting the programs. A powerful code evoking the DNA of the brand: movies and series.
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The new OCS graphic identity plays with 3 simple codes to let the images of the programs stand out and fit the top-notch DNA of the brand:
The curved shapes of the letters of the logo, the variable focus and the colors which are inspired by those of the programs to convey the emotional side of the story-telling, making each pack shot and key art unique.
This new visual and sonic identity immerses the audience in the scene and story reflecting an emotional and organic brand.
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The music of the new OCS opener was composed by La Plage and was mixed in LA by Alan Meyerson, one of Hollywood’s most famous sound engineers (Dune, Inception, Gladiator, the Pirates of the Caribbean, most of the Marvel films, The Crown series…) and the exclusive collaborator of Hans Zimmer. The composition is a grand cinematic orchestral crescendo that ends with a vocal signature, human and organic, simple but immediately recognizable: a short breath evoking all the emotions felt when watching a movie.
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For the idents and the thematic’ openers we use the sound to stimulate the imagination of the viewer and bring them into the story, while the visual is abstract.
The new visual and sonic identity has been created to immerse the audience in the scene and in the story and to convey the feeling of an emotional and organic brand.
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The concept of this new identity has been thought out at 360° from the on-air identity, through digital formats (9/16, 4/5 and 1/1) to derivative products such as the goodies.
The concept of this new identity has been thought out at 360° from the on-air identity, through digital formats (9/16, 4/5 and 1/1) to derivative products such as the goodies.
The concept of this new identity has been thought out at 360° from the on-air identity, through digital formats (9/16, 4/5 and 1/1) to derivative products such as the goodies.
The concept of this new identity has been thought out at 360° from the on-air identity, through digital formats (9/16, 4/5 and 1/1) to derivative products such as the goodies.
The concept of this new identity has been thought out at 360° from the on-air identity, through digital formats (9/16, 4/5 and 1/1) to derivative products such as the goodies.
The concept of this new identity has been thought out at 360° from the on-air identity, through digital formats (9/16, 4/5 and 1/1) to derivative products such as the goodies.
The concept of this new identity has been thought out at 360° from the on-air identity, through digital formats (9/16, 4/5 and 1/1) to derivative products such as the goodies.
The concept of this new identity has been thought out at 360° from the on-air identity, through digital formats (9/16, 4/5 and 1/1) to derivative products such as the goodies.
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ART DIRECTOR
Lazare Bessière
Motions Designers
L. Losco, L. Carcelle, G. Quinaz et M. Bourdon
PRODUCERS
Emmanuelle Lacaze & Eglantine Guitard
Music Studio
LaPlage
awards
Silver at the Collision Awards for OCS - GLOBAL IDENTITY in the category Craft-Art Direction
Finalist at the PROMAX Awards GLOBAL EXCELLENCE 2023 in the category Brand Image - Rebrand, Refresh or Launch
Silver Award in the category Sound Design at the Grand Prix Stratégies du Design 2023
Golden Award in the category TV Branding at the Grand Prix Stratégies du Design 2023
Silver Award in the category Best Media Visual Identity at the 2023 Grand Prix Stratégies de l’Innovation média
Award of Excellence at The Communicator Awards 2023 in the category Business To Consumer
PROMAX Europe 2023 shortlisted for Marketing video/Sizzle reel/Presentation
PROMAX Europe 2023 shortlisted for Total Brand Design Package
Special Mention at the German Design Award 2023 in the category Excellent Communications Design - Brand Identity
Gold at the Eyes & Ears 2022 in the category Best Typography.
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