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    France 4 – Global Redesign

    France 4 – Global Redesign

    Gédéon has fully redesigned France 4 as the young and connected channel of the French public TV group. Our work has turned France4 into a real cross media and digital platform.

    Brand design

    Brand Identity

    Digital

    Solid plain color plates, simple wipes and a unique font make for a consistent and powerful design. Perfectly compatible with smartphones. Each element is an opportunity to reinforce the user-contact with the network.

    Solid plain color plates, simple wipes and a unique font make for a consistent and powerful design. Perfectly compatible with smartphones. Each element is an opportunity to reinforce the user-contact with the network.

    Solid plain color plates, simple wipes and a unique font make for a consistent and powerful design. Perfectly compatible with smartphones. Each element is an opportunity to reinforce the user-contact with the network.

    Solid plain color plates, simple wipes and a unique font make for a consistent and powerful design. Perfectly compatible with smartphones. Each element is an opportunity to reinforce the user-contact with the network.

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    Audience contribution is at the heart of the brand. No matter if smart or silly, viewer tweets are used as the lead-in for promos. They create a special bond between the young audience and the network. Simplicity is also key. We use basic loops and gifs as a link to the web culture.

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    In order to play and really communicate with the viewers, one of the key ideas was to develop a specific tool for them to design ad breaks. Gédéon created, designed and produced this brand new “mashup” app. We built the ergonomy and produced the different templates of the app. and we created a tutorial released on air and online. 

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    Creative Director

    Bernard Bréchet

    Camera Operator

    Pierre Collet & Maxime Baïle

    Sound Designer

    Jean-Christophe Vareille

    Art Directors

    Aude Debout, Thomas Cristiani, Antoine Roux, Cédric Besseau

    Sound Designer

    Malcolm Goldie

    Production Manager

    Églantine Guitard

    awards

    French Art Directors Club / Club des DA de la pub 2014 / Shortlisted in “channel design – promotional jingle” category
    French Art Directors Club / Club des DA de la pub 2014 / Shortlisted in “typography” category
    Eyes and Ears Europe / Munich 2014 / Silver Award in “best ad breaks” category
    Red Dot Awards / Berlin 2015 / Grand Prix Category
    EBU Connect / Cavtat 2015 / Nominated in “Best campaign for digital product/service” category for “mash-up app”
    EBU Connect / Cavtat 2015 / Silver Award in “Best channel branding” category for “global identity”
    Promax BDA Europe / Berlin 2015 / Silver Award in “general channel image campaign using multiple media”
    Promax BDA Europe / Berlin 2015 / Silver Award in “Best interstitial short form spot design” category for “jingles pub mash-up/ad breaks.”
    Promax BDA Europe / Berlin 2015 / Silver Award in “Best use of social media for channel promotion” category
    Promax BDA Europe / Berlin 2015 / Silver Award in “Best general brand design package” category

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