DEAD OR ALIVE – SESSION AT PROMAX BDA PARIS

Traditional TV design is dead. But there is a way to survive.
How do you create a real dialogue and a strong connection with your audience ?
How can you stimulate viewers to create content ?
How can they become part of the brand experience?
How to bring user generated content aboard?
How your brand becomes alive by communicating beyond its programs ?
This session try to answer these questions, and, focusing on the VTM channel case story, will detail how to keep your brand alive, whether is on air, off air or online.