M6 – GLOBAL REBRANDING
M6 – GLOBAL REBRANDING
M6 has decided to renew its image at a time when linear TV is being challenged by the digital giants.
The new visual identity has been conceived with all communication formats in mind (TV-digital-print).
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The M6 logo takes center stage. It drives the overall system and accompanies the layouts, refined to reflect the digital age.
The opening ad breaks create a smooth transition towards the ad while the closing jingles act as openers to signal the return to the program.
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From the logo come multiple shapes that inspire surprise and arrythmia and emphasise a vibrant and eclectic brand.
In the trailers, information is sequenced to improve readability and the animations reflect navigation by touch.
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The triangle guides the viewer whereas the line gives a sense of temporality and rhythm.
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The new visual and audio identity has been conceived for all communication formats (TV – Online – Print – Radio).
The new visual and audio identity has been conceived for all communication formats (TV – Online – Print – Radio).
The new visual and audio identity has been conceived for all communication formats (TV – Online – Print – Radio).
The new visual and audio identity has been conceived for all communication formats (TV – Online – Print – Radio).
The new visual and audio identity has been conceived for all communication formats (TV – Online – Print – Radio).
The new visual and audio identity has been conceived for all communication formats (TV – Online – Print – Radio).
The new visual and audio identity has been conceived for all communication formats (TV – Online – Print – Radio).
The new visual and audio identity has been conceived for all communication formats (TV – Online – Print – Radio).
The new visual and audio identity has been conceived for all communication formats (TV – Online – Print – Radio).
The new visual and audio identity has been conceived for all communication formats (TV – Online – Print – Radio).
The new visual and audio identity has been conceived for all communication formats (TV – Online – Print – Radio).
The new visual and audio identity has been conceived for all communication formats (TV – Online – Print – Radio).
The new visual and audio identity has been conceived for all communication formats (TV – Online – Print – Radio).
The new audio identity of M6 is a mix of both natural and digital sounds.
It creates a sensation of softness and modernity that can be used many times and will stand the test of time.
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PRODUCERS
Emmanuelle Lacaze & Eglantine Guitard
MUSIC STUDIO
La Plage
ART DIRECTORS
Nicolas Famery & Lazare Bessière
FONT DESIGNER
Black Foundry
awards
Bronze Award for M6 at the Eyes&Ears 2021 in the category "Best new design package of a channel"
Finalist for M6 at the Promax Global Excellence Awards 2021 in the category "Key art: Best logo design"
Silver Award for M6 at the Promax Global Excellence Awards 2021 in the category "Best total brand image package"
Gold award for M6 at the Grand Prix Stratégies du Design 2021 in the category "motion design / TV visual identity"
Shortlisted for M6 at the French Ad Club Awards 2021 in the category "motion design / best new identity"
Best of The Best Award at the Red Dot 2021 for M6 in the category Excellent Communication Design
Special Mention at the German Design Awards 2022 for M6 in the category Excellent Communications Design - Brand Identity
Gold Award at the Promax Europe 2021 with M6 in the category Channel Logo Design Across Multiple Media
Silver Award at the Promax Europe 2021 with M6 in the category General Brand Design Package
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