NOVO19 – GLOBAL BRANDING
NOVO19 – GLOBAL BRANDING
NOVO19 is the new media brand from the Ouest-France group to be launched. For this project, we accompanied NOVO19 from the very beginning of designing its identity with a system designed to work in a 360 degree capacity across all media and all points of contact between the brand and their audiences.
From the brand platform, to the on-air and off-air identities (both digital and in print…).
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The logo, created by DreamOn agency, integrated the emblem of Ouest-France. We chose to capitalize on this with a strong and prestigious, historic symbol.
We used the counterform to create “landmarks”.
These two signs represent duality so the concepts of dialogue, debate, exchange, interactivity and listening; key concepts for the channel.
A duality which also echoes the name, composed of 2 syllables which respond to each other: « No(us)-Vo(us) » in French.
We worked on all of the digital aspect personalizing each icon with recognizable « landmarks ».
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We were responsable for the brand strategy and creating language guidelines.
Playful and fun, setting the tone and standing out.
As it is a brand, these little moments of airtime need to reinforce the name through images and sound. That’s why we play visually with “landmark” signs, as if they symbolize the uniqueness of each French person and the notions of perspective, dialogue and exchange.
We propose to give the audience a voice.
Voices of all ages will say NOVO19 in their own way. Alone and together.
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Because news is one of the most important parts of this new channel, it was important that this program be graphically linked to the NOVO19 brand identity.
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The music has different rhythms as if to evoke the different pulses of the French people, suggesting diversity and different emotions.
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PRODUCERS
Emmanuelle Lacaze & Eglantine Guitard
ART DIRECTORS & MOTION DESIGNERS
Félix, Baptiste, Gaspard, Stephane, Nico & Kenny
LOGOTYPE
Dream On
CREATIVE DIRECTOR
Nicolas Famery
SONIC IDENTITY
Aurélien Haas
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