TV5 MONDE – GLOBAL REBRANDING
TV5 MONDE – GLOBAL REBRANDING
« Re-establishing connections between worlds in a time where everything seems fragmented » That’s why we have created a new design which embodies all of the values underpinning TV5 Monde’s approach: the web of relationships, dialogue between cultures, a rich, diverse and united French-speaking world. It evokes a simple and essential human reconnection. Its rigorous construction, both understated and strong, gives it the ability to last, to evolve and bring people together.
The choice of a flexible and structured graphic system based on the design of a new logo which also allows us to develop a consistent, simple and effective range for all of the group’s sub-brands. This logic guarantees a strong identity that is easily adaptable, without ever losing clarity or impact.
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This new identity was designed to work across all media, because today’s linear media has exactly the same requirements as a platform.
To give the French-speaking world a fresh, joyful image, that is as rich and diverse as the accents which it is composed of.
To give the French-speaking world a fresh, joyful image, that is as rich and diverse as the accents which it is composed of.
To give the French-speaking world a fresh, joyful image, that is as rich and diverse as the accents which it is composed of.
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Producers
Emmanuelle Lacaze & Eglantine Guitard
Motion designers
Laurent, Baptiste, Gaspard, Alexandre et Roxane
Creative director
Lazare Bessière
Sonic Identity
La Plage
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