AMAZON PRIME VIDEO – LE BAL DES FOLLES

We created the key-arts for the marketing campaign of the first Amazon Original French film, Le Bal des Folles by Mélanie Laurent.

Our concept was to focus primarily on female solidarity and the relationships between the characters.

This period film is a mirror to our society today. We have therefore given the key-arts a contemporary feel, with a crafted logotype that evokes the underlying theme of madness that is present in the film and perfectly fits the modernity of Melanie’s direction.

We created a wide variety of key-arts in multiple formats, adapted for all media (print, digital, DOOH, press kit…)

Brand campaigns

Brand design

Artistic Direction

Key Art

Logotype

Shooting

The main key-art presents the two main characters: Geneviève and Eugénie. Their closeness and the hand on the shoulder highlight their female solidarity. They face us and look at us with intensity and determination, creating an effect that is both powerful and intriguing, catching the attention of the viewer.

The beauty of their faces, the light, the softness of the background colour and the cracked wall evoke duality and suggest the drama that is about to unfold.

We shot the actors in Paris with the talented photographer Delphine Chanet and her team.

The beauty of their faces, the light, the softness of the background colour and the cracked wall evoke duality and suggest the drama that is about to unfold.

We shot the actors in Paris with the talented photographer Delphine Chanet and her team.

To accompany the main key-art, we produced two complementary posters which work together as a collection.

These attitudes give an insight into the characters (their sorority and fraternity) and highlight their modernity.

These interactions grab our attention, whilst also revealing the emotional side of the film.

We created a variety of DOOH (animated posters) combinations that are totally coherent with the rest of the campaign. During our gallery shoot, we filmed the actors in slow-motion as they stood on a revolving platform, in order to emphasize the mystery and drama of the overall concept.

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The press kit we created takes the form of a large booklet, bound with a Singer seam to recall a prestigious dance card.

It is composed of 2 high-quality recycled papers (one white and one black) and produced locally.

This booklet has been sent alongside a limited edition of the film poster, both enclosed in a large black made-to-measure envelope.

The addresses are handwritten by a calligrapher.

We created some composites, especially adapted to some digital formats.

They complement the rest of the campaign and allow more details to be revealed (other characters, the film set…).

We also branded the trailer by creating an animated version of our logo, a specific animation of the cast names and by using our graphic backgrounds.

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PRODUCERS

Emmanuelle Lacaze & Eglantine Guitard

PHOTOGRAPHER

Delphine Chanet @oliviamayolle

ARTISTIC DIRECTORS

Lazare Bessière, Cyril Houplain & Joachim Roncin

ASSISTANT PRODUCERS

Céline Dufour et Elisa Pascarel

DOP

Giovanni Lorusso

ASSISTANT ART DIRECTORS

Marine Bourdon & Baptiste Chomiol

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