Antena 3 – Global Redesign
Antena 3 – Global Redesign
Once again, Atresmedia challenged Gédéon, with the rebranding of Antena 3, the biggest channel of the group. We created a brand new package, based on frames of different sizes, that can showcase content and promote Antena3’s identity at the same time
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“We play with a multi-layers effect to show the wide variety of Antena 3’s programs and to give a sensation of depth and infinity. We also extend the palette of colors to make the brand more open and brighter.”
Emmanuelle Lacaze — Producer
We use the triangular form, coming from the logotype as a custom-made pointer and a dynamic element of transition.
We use the triangular form, coming from the logotype as a custom-made pointer and a dynamic element of transition.
We use the triangular form, coming from the logotype as a custom-made pointer and a dynamic element of transition.
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We worked on a very dynamic and happy soundtrack with voices to connect with a very wide audience.
Emmanuelle Lacaze — Producer
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Art Directors
Nicolas Famery
Lazare Bessière
Music & Sound Design
La Plage Records
Motion Designers
Maxime Baïle
Lazare Bessière
Elsa Lorich
Producers
Emmanuelle Lacaze
Charlotte Vande Vyvre
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