ANTENA 3 – 35th – GLOBAL REBRANDING
ANTENA 3 – 35th – GLOBAL REBRANDING
For its 35th anniversary, Antena3 wanted a fresh look, so they called us. After all, who better than an old friend to help you express the best version of yourself?
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From the start, they were open to tweaking the logo. They wanted the graphic system to reflect the variety of content they produce and showcase.
The quality is not only in the production but also in the content and scripts, which has helped them maintain their leading position for years.
We refined the logo, and a new element emerged from its shape: la púa (the pick). This new design feature surrounds images, functions as a cursor, or transforms into an arrow to highlight important information. Now, the logo doesn’t just identify the channel – it also acts as a guide during promos, and commercial breaks, and announces key information during a show.
The logo can appear alongside the channel’s name, now written without spaces, or stand-alone, as it has gained significant strength and recognition both nationally and internationally. Antena3’s signal reaches over 20 million people in Spain and across Latin America.
The color palette has been expanded, though orange remains the primary color, becoming an even stronger brand element. The secondary colors are bright, making for a strong contrast, mainly visible in color gradients created as backgrounds for promos, idents, and even off-air assets.
Even though they have the leading position in the Spanish TV market, they were aiming for something simple, classic but bold. We created an eye-catching snipe to keep viewers informed of what shows are coming up next during the day or week.
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The typography has distinctive sharp cuts that make it undoubtedly unique and instantly recognizable.
We were also commissioned to create the guidelines for the off-air assets, such as posters, social media posts, and goodies.
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PRODUCERS
Emmanuelle Lacaze & Karem Pirela
ARTISTIC DIRECTOR
Lazare Bessière
ANTENA 3 MUSIQUE
Banjo Soundscapes
CREATIVE DIRECTOR
Nicolas Famery
MOTION DESIGNERS
Baptiste, Félix, Laurent & Nico
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